High School

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

STUDY: Confusing Facebook Privacy Settings Lead To More Public Information

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Even though Facebook’s privacy settings change often, a study by Carnegie Mellon University shows that more users are becoming better at keeping sensitive information off the social network. According to a study of more than 5,000 Facebook profiles, fewer users are making public information such as date of birth and political affiliation. However, confusion over Facebook’s privacy settings has led to an increase in posting of interests such as favorite movies, books, and music — as well as sharing to applications and advertisers.

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