Hiring - AllFacebook

Report: Facebook To Open Temporary Vancouver Office To Recruit, Train Engineering Talent

David Cohen — Mon, 18 Mar 2013 12:21:02 +0000

Facebook will set up a temporary office in Vancouver, British Columbia, where it will conduct “boot camps” to train recent software engineering graduates for full-time positions with the social network, according to a report in The Vancouver Sun.

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Teens: What Happens On Facebook Doesn’t Stay On Facebook

Justin Lafferty — Tue, 23 Oct 2012 14:39:23 +0000

Despite statistics showing that more college admissions officers, as well as hiring managers, check applicants’ Facebook pages, many teenagers are still lax about social media security, continuing to post content that is detrimental to their online reputation. Michael P. Grace, president and CEO of Virallock, spoke with AllFacebook about the mistakes that high school and college students are making on Facebook and how they can clean up their acts for a better future.

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CEO Discusses How Facebook Factors Into The Hiring Process

Justin Lafferty — Wed, 03 Oct 2012 13:34:56 +0000

After California passed a law banning employers from asking from social media passwords, one CEO fired back in a blog post, criticizing the state for restricting businesses from being able to fully use the resources available to them to make the best hires.

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Facebook Employees Enjoy Tasty Perks

Justin Lafferty — Thu, 05 Jul 2012 17:23:37 +0000

As a group of high school students is currently discovering, it doesn’t suck to work at Facebook. USA Today recently compared the perks of Facebook with those of Zynga and Google, as all three companies make sure offices are posh enough to attract the top talent.

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Zao Expands Job Referral Process To Facebook Friends, LinkedIn Contacts

David Cohen — Thu, 24 May 2012 10:29:58 +0000

Companies leaning on their employees for job referrals during the hiring process is nothing new, but why leave out potential contributors such as trusted former employees, or contacts who work for partners and vendors? That was the thinking behind Zao , which makes its official debut today.

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Six Attributes Of The Perfect Facebook Page Administrator

Julie D. Andrews — Thu, 26 Apr 2012 15:51:33 +0000

So, here’s the thing: In many ways, hiring a Facebook page administrator is akin to hiring a poster child for your brand. This trusted manager will maintain and update your Facebook presence as if he or she is the brand itself that has come to life.

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Facebook Shows Off Expanded Seattle Digs

Jackie Cohen — Thu, 12 Apr 2012 19:42:32 +0000

Facebook’s Seattle office held an open house last night to showcase new digs for the team of nearly 90 engineers working in the Pacific Northwest location. continued…

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Googlers Are More Satisfied Than Facebookers, 1st Time In 4 Years

David Cohen — Fri, 23 Mar 2012 15:18:02 +0000

Where would you rather work: Facebook, or Google? continued…

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Help Wanted: Facebook Contest Lets Voters Pick Intern

David Cohen — Tue, 20 Mar 2012 15:58:36 +0000

Facebook is an established tool on both sides of the search for employment, but Minneapolis-based marketing firm Fast Horse is relying completely on the social network to fill an opening for a new intern.

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Facebook Adds Public Policy Director, Head Of Community Engagement

David Cohen — Tue, 20 Mar 2012 12:19:28 +0000

Greg Maurer will join Facebook’s office in Washington, D.C., as director of public policy, and Susan Gonzales (pictured), who has been working as a full-time consultant for the social network since August, took on the title of head of community engagement.

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The Top 3 Facebook Marketing Mistakes Right Now

Brian Carter — Tue, 13 Mar 2012 17:41:48 +0000

What are the biggest mistakes people are making in Facebook marketing right now? I’ll tell you the top three.

The #1 Facebook Marketing Mistake: The Young People Fallacy

The situation: Business owners who have rarely or never been on Facebook decide they have to take advantage of it. They don’t understand the pitfalls. They don’t have a strategy. They don’t understand or like the website.

The mistake: They hire a young person to do it since “those young people are texting and Facebooking all the time, and of course they understand it, right?” Wrong.

Young people are familiar with Facebook but most haven’t done marketing, don’t have experience with analytics and insights, have never gotten business results for a company. That would be like having your teenager fix your car because “those young people drive a lot.”

The truth: Age is not the most important factor. There are likely some youngsters who have the talent and diligence to learn (despite many weeks or months of learning curve) what works and do a good job for you. But you need to have the right person, because…

The risk and consequences: If you have the wrong person as your social media voice, that person can make a mistake that damages your brand for years.

Have you seen what happened to Nestle? Google “Nestle” right now. The #6 result is about the brand’s big Facebook screw-up. The administrator was too snarky, and CBS News, among others, wrote about it. This happened two years ago and the bad mark is still visible — here I am bringing it up again, creating even more bad press.

I list this as the number one mistake because if the wrong person doing your Facebook marketing, he or she won’t be able to fix any of the rest of these mistakes.

The solution: Hire someone who has marketing experience, customer service experience, poise, is positive and courteous, and can write well. I don’t care if they’re 19 or 91. Just don’t use age as the only hiring criteria.

And if you don’t have the money to hire someone, and you don’t have the time to learn yourself, check out my One Hour Per Week Social Media Plan.

The #2 Facebook Marketing Mistake: The Timeline Fallacy

The situation: Facebook released timeline for profiles, then for businesses, then about 7,000 people wrote blog posts about it. This seems to be big news and really important.

The mistake: You assume that timeline is a big deal, so you generally freak out and decide to change your entire Facebook strategy. The biggest problem here is not thinking through how people actually use Facebook. Timeline is not that important.

The truth: Less than one percent of your fans ever go back to your Facebook page, so few people will see your business’s timeline. The reason to have fans is that they may see your posts on their homepage, not to get them to go back to your page. When was the last time you went back to the pages of businesses you’ve liked? Most people never do it.

One of the most affordable ways to get new fans is buying ads that have like buttons included, and you probably won’t be setting that up to direct people to your Facebook page initially. Some of your fans will never see it even once.

There will be no more default welcome tabs anymore with the new timeline, so the like-gate is no longer as viable a fan-growth method. Only those you send directly from an advertisement, email link or website directly to that tab will see it, and those are likely a small number.

The solution: There are certainly some things you need to do to adapt your business page to timeline, before March 30th. But you don’t need to completely change course, unless fan gates were your primary strategy and you weren’t paying attention to how many people interacted with your posts.

Use the 80-20 rule (spend 80 percent of your time on the 20 percent of things that get the biggest results) on Facebook, which means:

Advertising to increase awareness, traffic and fans, and
Posting in a way that gets you more interaction and thus more visibility to your fans.

The #3 Facebook Marketing Mistake: Fear Of Negativity

The situation: You know there are negative reviews online and you’re afraid of your business’s reputation being marred.

Many businesses have had trouble with review sites, with raging slander by irate customers, and with competitors pretending to be customers and posting negative reviews.

Sometimes it’s a business problem they can fix, and sometimes it’s not something they can control. This makes them leery of any website where people can post their opinions.

The mistake: You assume Facebook is the same as other websites, that it could hurt your company’s image, and let this keep you from getting started.

The truth: You can’t control the web. People will post negative reviews about you. But people do this less on Facebook.

Facebook is more positive because there is no dislike button, and Facebook shows people things they are more likely to like.

As covered in the previous mistake, people don’t go to pages that much, so if someone posts something negative on your page, chances are that few people or no one will see it.

What’s more, many companies have seen their fans defend them against negative commenters. Your superfans are valuable as defenders of your honor. And that’s a much more powerful statement than you replying to them. You can’t really afford to ignore Facebook while your competitors leverage it, so get on there.

The solution: Run a quality business with good customer service. Have a good social media voice. Follow this decision tree when considering how to respond.

To learn about the other seven mistakes in the top ten please join me at this link for a free webinar on April 24, hosted by the publisher of my book.

Brian Carter is author of The Like Economy: How Businesses Make Money With Facebook.

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How To Staff Up Your Facebook Page For Timeline

Will M — Mon, 12 Mar 2012 11:08:54 +0000

Timeline’s richer features and deeper content will require you to at least rethink the personnel strategy for your page on Facebook.

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Facebook Is The Secret To Motivating Millennial Workers

Guest Blogger — Wed, 07 Mar 2012 18:57:38 +0000

Unless you’ve been living under a rock, you’ve probably been inundated with news about Facebook. continued…

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Facebook 'Acqu-Hires' File-Transfer Firm Caffeinated Mind

David Cohen — Mon, 05 Mar 2012 12:39:38 +0000

Add file transfer outfit Caffeinated Mind to the list of companies “acqu-hired” by Facebook, as the social network acquired the company’s intellectual property and hired the management team.

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Facebook Hires CEO Of Viral Marketer Momentus Media

David Cohen — Thu, 23 Feb 2012 15:00:08 +0000

Add Facebook viral-marketing specialist Momentus Media to the list of companies “acqu-hired,” meaning partially acquired for talent, or by the social network, as the two companies announced the transaction today.

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