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WORLD CUP: Univision Deportes Network To Feature Content From Facebook

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2014 FIFA World Cup Brazil kicks off June 12 and runs through the championship game July 13, and Univision Deportes Network will provide exclusive Spanish-language in the U.S., including 24-hour coverage, as well as 56 live games (all 64 matches will be available via its Univision Deportes application). The Hispanic-targeted cable network also reached a partnership with Facebook to add content form the social network to its telecasts, according to The Hollywood Reporter.

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What Is Facebook Head Of U.S. Hispanic Sales Christian Martinez Planning?

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Earlier this month, Facebook announced the launch of a new ad product aimed at helping brands target Hispanic users, as well as the hire of former Univision Vice President of Network and Interactive Sales Christian Martinez as head of U.S. Hispanic sales. Martinez offered more details on the social network’s Hispanic marketing goals in an interview with Portada.

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Univision, Facebook Allow Romney And Obama To Address Hispanic U.S. Voters

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As previously announced, Facebook and Spanish-language TV network Univision will present forums featuring President Barack Obama and Republican candidate Mitt Romney. The candidates will discuss issues facing America’s Hispanic population. The discussions — to be held Wednesday and Thursday — will be broadcast live on Univision and Univision’s Facebook page.

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