H&M

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook Weekly Highlights Brings You Athletes Visiting Facebook

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Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Arsenal soccer star Aaron Ramsey hosting a Facebook question-and-answer session; as well as the photo atop the post of figure skater Kristi Yamaguchi at the entrance to the social network’s headquarters in Menlo Park, Calif., prior to serving as the digital ambassador for the U.S. Olympic Committee at the 2014 Winter Olympic Games in Sochi, Russia.

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Victoria’s Secret, American Apparel Join Facebook Gifting Platform Wrapp

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Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, has said that three new retailers have joined the fold: Victoria’s Secret, American Apparel, and Little Black Bag. Using Facebook as a platform, Wrapp noted that 1.25 million users of its iOS and Android applications have given 11.5 million digital gift cards — seen by 122 million Facebook users.

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Social Gifting Is Booming On Facebook

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We all know the five-second reaction to seeing a friend’s birthday on Facebook — a basic greeting posted to their timeline. What if you want to do more? Several companies are filling the gap and making a statement with social gifting, allowing people to give real-life presents to their friends. While entities such as Wrapp and Gifties are getting a foothold in the market, Facebook announced Thursday the launch of Gifts, a native program where users can give things such as Gund teddy bears, Starbucks gift cards, and Star Wars flash drives.

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