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Victoria’s Secret, American Apparel Join Facebook Gifting Platform Wrapp

Justin Lafferty — Mon, 15 Apr 2013 19:50:31 +0000

Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, has said that three new retailers have joined the fold: Victoria’s Secret, American Apparel, and Little Black Bag. Using Facebook as a platform, Wrapp noted that 1.25 million users of its iOS and Android applications have given 11.5 million digital gift cards — seen by 122 million Facebook users.

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Facebook Rolls Gifts Out To More Users, Announces New Partners At FAO Schwarz Event

David Cohen — Fri, 16 Nov 2012 10:36:44 +0000

Tis the season for giving, and Facebook is on board, announcing at its rescheduled event at iconic toy store FAO Schwarz in New York Thursday night that its Gifts feature is being rolled out to more users, and introducing several new retail partners.

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Social Gifting Is Booming On Facebook

Justin Lafferty — Thu, 27 Sep 2012 20:40:12 +0000

We all know the five-second reaction to seeing a friend’s birthday on Facebook — a basic greeting posted to their timeline. What if you want to do more? Several companies are filling the gap and making a statement with social gifting, allowing people to give real-life presents to their friends. While entities such as Wrapp and Gifties are getting a foothold in the market, Facebook announced Thursday the launch of Gifts, a native program where users can give things such as Gund teddy bears, Starbucks gift cards, and Star Wars flash drives.

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