It’s never too early for retailers and other brands on Facebook to begin preparing for the holiday shopping season, and digital marketing software provider Offerpop, a Facebook Preferred Marketing Developer, gift-wrapped an infographic with some relevant information to help fuel those preparations.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
The most important time of the year is rapidly approaching for toy retailing giant Toys “R” Us, with the unofficial kickoff of the holiday shopping season on Black Friday, and the company announced a revamp of its ecommerce sites for the flagship brand and Babies “R” Us, including enhanced sharing on Facebook and other social networks.
The holiday shopping season isn’t over yet, and social media and marketing agency Mr Youth found that users of Facebook and other social media are super shoppers.
Facebook will guide the shopping decisions of 86.64 million people hitting stores on Black Friday shoppers this year.
Halloween unofficially kicks off of the holiday season, and with early reports predicting record high sales, here are seven tips on how to get your marketing into the spirit on Facebook.
Facebook emailed us about Holiday shopping and reported comScore numbers show since last year, more than half of the top 25 retail sites (like eBay, Levi’s, and Amazon) have integrated with Facebook.
Want to get a jump-start on your holiday shopping for the little ones? Just log on to Facebook to order a toy that costs less than $10 – and while you’re at it, entertain yourself at the same time.