Holiday Shopping Season
The big winner in the 2014 editions of Black Friday and Cyber Monday was Amazon, as the online retail giant was tops in mentions on Facebook and Twitter on both major shopping days, as well as posting the quickest average response time on those days, according to social marketing and analytics platform Engagor.
The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options.
With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.
During the past 12 months, 30 percent of consumers have made purchases based on engagement with social networks, according to custom Facebook application creator ShortStack, which created an infographic to help marketers prepare for the holiday shopping season.
Marketers on Facebook were already starting to ramp up their paid ads and boosted posts even before the social network announced last Friday that users will see fewer promotional posts from pages in their News Feeds, according to a recent study by Experian Marketing Services.
Don we now our gay apparel: Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined the impact of various marketing channels, including Facebook, on apparel sales during the holiday shopping season.