When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.
Holiday Shopping Season
The holiday shopping season also marks the heaviest advertising, marketing, and promotional period of the calendar year, and Facebook is no exception, using the end of the year to push advertising on the social network.
Facebook application provider North Social is helping page administrators ring in the holiday season (ith its new Advent Calendar app, which allows brands to offer Facebook users who like their pages different promotions each day.
Facebook marketing outfit TabSite is already done with its list for the upcoming holiday season. However, the list is not a shopping list, but rather a checklist for how brands and retailers should approach the most important time of their year.