Holidays

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Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!

Case Study: How A Retailer Found Mobile Success On Facebook Through Socks And Stories

SmartWool

Many companies have tried myriad ways to find success on Facebook through mobile, but outdoor clothing retailer SmartWool has done so by tapping into the fact that its customers are always on the go (but with their smartphones), and allowing fans to tell stories. SmartWool’s mobile daily likes grew 1,313 percent during one holiday campaign. Additionally, 75 percent of the traffic during the campaign came from mobile devices.

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Facebook Testing Detailed Emoticons In The Status Update Box

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In the past few months, Facebook has been using the status update box to ask about users’ favorite Halloween candy and to inquire about their holiday plans. Now it’s taking that process to the next step, as TechCrunch reports that Facebook is testing emoticons within the status update prompt. Now when users say that they’re feeling happy or chowing down on pasta, they can have smiley faces or forks accompanying their posts, and detail more specifically what they’re doing.

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INFOGRAPHIC: Facebook Ads Lead To More Interaction Over The Holidays

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Brands on Facebook have been advertising aggressively during this holiday season, knowing that people are willing to buy. New figures released by Kenshoo Social show that people are also more willing to like, comment on, and share Facebook ads around this time. The study found that the return on ad spend for U.S. retailers from Facebook ads hit $10.95 on Cyber Monday, and direct sales revenue through Facebook ads on that day spiked to 129 percent over the daily seasonal average.

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Facebook Asks What Users Are Thankful For

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On this Thanksgiving day, many Facebook users have taken the time to share the things for which they are thankful. Knowing this, Facebook is having a little fun with its status update prompt. Much like the site did on Halloween, Facebook changed the status update bar for some users to include the question, “What are you thankful for?” appearing in place of, “What’s on your mind?”

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10 Ways To Stalk A Facebook Profile For Holiday Gift Ideas

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It’s hard to believe that Thanksgiving is already here. Perhaps even more difficult to swallow is the subsequent holiday season and its accompanying pressures. With Black Friday starting ridiculously early this year, you better be ready to put down the pie and shop. The thought of trying to buy presents to please everyone is more than exhausting. How will you know what to buy? Consult Facebook.

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