Many companies have tried myriad ways to find success on Facebook through mobile, but outdoor clothing retailer SmartWool has done so by tapping into the fact that its customers are always on the go (but with their smartphones), and allowing fans to tell stories. SmartWool’s mobile daily likes grew 1,313 percent during one holiday campaign. Additionally, 75 percent of the traffic during the campaign came from mobile devices.
In the past few months, Facebook has been using the status update box to ask about users’ favorite Halloween candy and to inquire about their holiday plans. Now it’s taking that process to the next step, as TechCrunch reports that Facebook is testing emoticons within the status update prompt. Now when users say that they’re feeling happy or chowing down on pasta, they can have smiley faces or forks accompanying their posts, and detail more specifically what they’re doing.
Remember the days before the Internet, when people actually sent cards and letters through the mail? Geaver wants to bring that feeling back in the Facebook era. Through Geaver, people can send creative, witty e-cards to their Facebook friends using Facebook photos, YouTube videos, and whatever else sparks their creativity.
Brands on Facebook have been advertising aggressively during this holiday season, knowing that people are willing to buy. New figures released by Kenshoo Social show that people are also more willing to like, comment on, and share Facebook ads around this time. The study found that the return on ad spend for U.S. retailers from Facebook ads hit $10.95 on Cyber Monday, and direct sales revenue through Facebook ads on that day spiked to 129 percent over the daily seasonal average.
This holiday season, Animoto wants to offer you a gift: the chance to relive 2012 through Facebook photos. Animoto, a video-creation service, launched its Best of 2012 feature Wednesday, which allows users to connect their Facebook accounts to Animoto, and create cool, editable videos featuring their own photos.
Facebook has recently been expanding the number of users who have access to Gifts, allowing them to give presents to friends through the social network. Just in time for the holidays, the social network is also adding partners, giving users more options. Facebook announced that users who have access to Gifts can now give the sound of music — through iTunes.
On this Thanksgiving day, many Facebook users have taken the time to share the things for which they are thankful. Knowing this, Facebook is having a little fun with its status update prompt. Much like the site did on Halloween, Facebook changed the status update bar for some users to include the question, “What are you thankful for?” appearing in place of, “What’s on your mind?”
It’s hard to believe that Thanksgiving is already here. Perhaps even more difficult to swallow is the subsequent holiday season and its accompanying pressures. With Black Friday starting ridiculously early this year, you better be ready to put down the pie and shop. The thought of trying to buy presents to please everyone is more than exhausting. How will you know what to buy? Consult Facebook.
Many companies on Facebook will run some kind of holiday campaign or connect with fans through this theme. How can brands stand out? That’s what Likeable Media’s latest white paper aims to answer. Likeable notes that by utilizing the social networks differently, using effective advertising techniques, finding ways to engage the audience, and taking advantage of social commerce channels, brands can rise above the general noise.