Many companies on Facebook will run some kind of holiday campaign or connect with fans through this theme. How can brands stand out? That’s what Likeable Media’s latest white paper aims to answer. Likeable notes that by utilizing the social networks differently, using effective advertising techniques, finding ways to engage the audience, and taking advantage of social commerce channels, brands can rise above the general noise.
As the holiday season approaches, many Facebook users will be spending a lot of time cooking and cleaning. Appliance company Frigidaire wants to reach out to its Facebook fans, showing them how much time can be saved by using its products. The brand is also utilizing a Facebook application for a sweepstakes to win Frigidaire gifts.
Facebook commerce isn’t living up to the hype: Only nine percent of U.S. shoppers purchased anything via social media this holiday season.
Calendars and greeting cards top the list of the fastest-growing applications on Facebook this week.
Facebook fans get excited about fun, holiday-themed promotions, and look for creative inspiration from brands’ pages. Here are five proven, holiday-themed social messaging ideas that will ignite engagement and inspire holiday cheer.
For those having trouble picking out holiday gifts, new app Giftly offers the possibility of gift cards from any one of the more than two million businesses currently listed on Yelp.
The elves at ShortStack surveyed 1,200 page administrators about their holiday promotions, and found that about half of them are offering special discounts on Facebook. Read on for more statistics.
While others may have found that Facebook played only an indirect role in Cyber Monday sales, the result was quite the opposite for Fab.com.
Halloween unofficially kicks off of the holiday season, and with early reports predicting record high sales, here are seven tips on how to get your marketing into the spirit on Facebook.
Status updates referring to Labor Day weekend are going up about once every few seconds, making the holiday the most popular topic on Facebook right now.