Subway has a pretty tasty deal with CityVille players. Those who play the popular Facebook game can build a Subway restaurant into their city, in return, Subway gives the player a coupon to be redeemed in-store. When the coupon is used, the player then gets a code for CityVille bonuses. An expert panel discussed this and other ways that brands can build loyalty with fans through Facebook in one of the final events of the AllFacebook Marketing Conference in New York.
A California teenager created a mobile app for The Home Depot, won $10,500 in a contest, and impressed a Facebook official enough to earn an internship with the company. However, Business Insider reports that the recent high school graduate is so heavily recruited that she’s weighing her options.
Online-to-offline loyalty program Plink, which rewards its users with Facebook Credits, reached an agreement with digital gift card company Tango Card that will add several new rewards options for Plink users beginning next month.
Here’s what the top ten U.S. retailers have going on their Facebook pages to kick off the holiday shopping season.