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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

How Can Brands Build Loyalty Through Facebook?

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Subway has a pretty tasty deal with CityVille players. Those who play the popular Facebook game can build a Subway restaurant into their city, in return, Subway gives the player a coupon to be redeemed in-store. When the coupon is used, the player then gets a code for CityVille bonuses. An expert panel discussed this and other ways that brands can build loyalty with fans through Facebook in one of the final events of the AllFacebook Marketing Conference in New York.

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