Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Facebook finally named its replacement for former Vice President and Managing Director for Europe, the Middle East, and Africa Joanna Shields, who left the social network last October: Karmarama Executive Chairman Nicola Mendelsohn is on board as VP for the EMEA region.
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.
Mobile social advertising solution MediaBrix and SongPop, the hit social and mobile game from FreshPlanet, are helping to fuel a social gaming advertising campaign to promote the launch of the 2013 Honda Civic.
There’s been some buzz among car enthusiasts over the past couple days surrounding a new Facebook Page that was launched by Honda to promote their soon to be released Accord Crosstour. The company expected to be embraced lovingly by fans but instead the crowd turned ugly. Numerous comments were posted by users, stating how ugly the car was and that they’d never buy it.