What is the relationship between conversions and clicks? Atlas Insights head James Dailey took his shot at answering the question in a blog post, reminding brands that the purchase is the end goal, not the click.
Free hotel stays in exchange for airline miles or credit-card points have been common practice for quite some time, but what about free or discounted hotel stays based on Facebook likes or friends, or followers on Instagram?
U Coral Beach Club Eilat, a hotel in Israel, is taking sharing vacation photos and checking in to the next level thanks to a collaboration between parent company Fattal Hotels and digital ad agency Ecaliptoos.
Facebook appears to have quietly revamped its Places page, adding distinctive cover images and different sections by city and category, along with integration with the social network’s page locations application-programming interface, Graph Search queries and user-generated content. Reader Matteo Gamba shared several screenshots with AllFacebook.
Social relationship infrastructure provider Sprinklr, a Facebook Preferred Marketing Developer, has acquired influencer advocacy company Branderati, and Branderati CEO Mark Curtis will join Sprinklr’s New York office as a general manager of its advocacy business unit.
Israeli hotel chain Fattal Hotels combined the historic Passover tradition of hiding the afikoman with the modern photo-sharing capabilities of Instagram for its “Fattal’s Afikoman Treasure Hunt” campaign.
Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
When Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct private-messaging and group-messaging feature in December, the wheels started turning among marketers trying to figure out how to exploit the feature. Israeli hotel chain Fattal Hotels came up with one way to do so.
Cisco Systems CEO John Chambers said at the Interop New York 2013 conference Wednesday that it is working with Facebook to provide free Wi-Fi in public places, including hotels and retail stores, for users who login with Facebook, Reuters reported.