U Coral Beach Club Eilat, a hotel in Israel, is taking sharing vacation photos and checking in to the next level thanks to a collaboration between parent company Fattal Hotels and digital ad agency Ecaliptoos.
Facebook appears to have quietly revamped its Places page, adding distinctive cover images and different sections by city and category, along with integration with the social network’s page locations application-programming interface, Graph Search queries and user-generated content. Reader Matteo Gamba shared several screenshots with AllFacebook.
Social relationship infrastructure provider Sprinklr, a Facebook Preferred Marketing Developer, has acquired influencer advocacy company Branderati, and Branderati CEO Mark Curtis will join Sprinklr’s New York office as a general manager of its advocacy business unit.
Israeli hotel chain Fattal Hotels combined the historic Passover tradition of hiding the afikoman with the modern photo-sharing capabilities of Instagram for its “Fattal’s Afikoman Treasure Hunt” campaign.
Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
When Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct private-messaging and group-messaging feature in December, the wheels started turning among marketers trying to figure out how to exploit the feature. Israeli hotel chain Fattal Hotels came up with one way to do so.
Cisco Systems CEO John Chambers said at the Interop New York 2013 conference Wednesday that it is working with Facebook to provide free Wi-Fi in public places, including hotels and retail stores, for users who login with Facebook, Reuters reported.
Facebook users are more likely to attend events such as concerts, festivals, shows, and games if they have an easier way to arrange travel and lodging. This was the thinking behind the launch of Fantrotter for Performers, a Facebook application from Fantrotter that allows musical artists, comedians, festival promoters, theater groups, sports teams, and other event hosts to give potential attendees the option of planning their entire trips.