Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
When Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct private-messaging and group-messaging feature in December, the wheels started turning among marketers trying to figure out how to exploit the feature. Israeli hotel chain Fattal Hotels came up with one way to do so.
Cisco Systems CEO John Chambers said at the Interop New York 2013 conference Wednesday that it is working with Facebook to provide free Wi-Fi in public places, including hotels and retail stores, for users who login with Facebook, Reuters reported.
Facebook users are more likely to attend events such as concerts, festivals, shows, and games if they have an easier way to arrange travel and lodging. This was the thinking behind the launch of Fantrotter for Performers, a Facebook application from Fantrotter that allows musical artists, comedians, festival promoters, theater groups, sports teams, and other event hosts to give potential attendees the option of planning their entire trips.
For hotels, using Facebook as a marketing tool is nothing new, but they can now use Facebook users as marketing tools following Appnostic’s addition of the “Plus-U” feature to its SocialBooker hotel distribution application.
You may not be able to actually check in to a hotel with the new Facebook app released by buuteeq Tuesday — other than with Facebook Places or foursquare — but you can do just about everything else.
Holiday Inn is booking its own reservation in the social media space.