House of Horrors
U.K.-based price-comparison website Confused.com created a Take This Lollipop-inspired video application to promote the benefits of home insurance and drive potential customers to shop.
House of Horrors only works with U.K. addresses. The app instructs users to enter their post codes, and then adds images from their Facebook profiles to a video of a burglar breaking into a house, to create the illusion that the user’s home is being burglarized.
At the end of the video, users are alerted to the fact that they will receive 1,000 points in the Confused.com Nectar promotion with the purchase of a policy, and an icon allows them to share the video.
Take This Lollipop was based on a similar strategy, drawing attention to privacy and security on Facebook by incorporating images from users’ profiles into a creepy but effective short film.
Screen shot courtesy of Econsultancy.