Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
Facebook will release an update to its Android application Thursday that will allow users to set popular Home feature Cover Feed as their default lock screens. The Cover Feed option is only available for users with Home-supported devices, but that list now includes the HTC One, Samsung Galaxy S IV, and Nexus 4.
When Facebook introduced Home, a fully integrated mobile platform for Android, it also announced that select phones will have this technology starting April 12. The HTC One, HTC One X, Samsung Galaxy S III, Samsung Galaxy S IV, Samsung Galaxy Note II, and HTC First will be the flagship devices for Facebook Home. Do you plan on getting one?
It’s not exactly a Facebook phone. It’s not exactly a Facebook application. It’s Home, and it will be on select Android devices starting April 12. The company announced Thursday that the HTC First, as previously rumored, will be the flagship for deep Facebook integration, and other phones will have these capabilities soon. From these devices, Facebook will make a highly visual Cover Feed the focus, bringing users closer to photos, status updates, check-ins — and, someday, ads.
Facebook finally announced what it has long denied: A Facebook phone. Soon, Android phones will have what the company calls Home, which involves deep Facebook integration. It’s not an application, not a phone, but more like a platform for Android. Users can become connected to friends’ stories and photos immediately.