Ad server and measurement platform Atlas Solutions, which Facebook acquired from Microsoft last February, announced an integration with cloud-based multiscreen advertising company Flite’s Flite Design Studio, as well as its selection of Innovid as its technology platform to deliver video advertising.
Late last month, Postano, the social platform from application-development-solutions provider TigerLogic, described how universities have tapped its system to collect and curate content from Facebook, Instagram, Twitter, Vine, and other social networks, and display that content on large screens during sporting events. Wednesday, Postano introduced Postano 2.0.
Facebook held three Facebook Mobile DevCon 2013 events in New York (April 18), London (May 2), and Seoul (May 7), and the social network is making slides from the various sessions and videos available for mobile developers who couldn’t make the events.
A while ago, Facebook announced that it will have a renewed focus on Android, as more users worldwide sign onto the site from devices using that operating system. Now there are rumblings that the new Android application could be released soon.
Facebook may have a tricky relationship with HTML5, but it still wants developers all over the Web to learn how to use it efficiently. The social network recently partnered with Web giants such as Microsoft, Google, and Adobe to form WebPlatform.org — a one-stop shop for information and support regarding HTML5, CSS, Canvas, and several other platforms.
Last month at the TechCrunch Disrupt event in San Francisco, Facebook Co-Founder and CEO Mark Zuckerberg said one of the biggest mistakes the company made was relying too much on HTML5. Apparently, the technology still hasn’t made many fans within the social network. At an Apps World panel in London, Facebook Developer Advocate Simon Cross said that HTML5 is great on desktop but has some work to do on mobile platforms.
Facebook touted the success of the Aug. 23 release of Facebook 5.0 for iOS, saying that one-half of its users on that platform updated their applications within four days, and adding that the app’s average rating in the iTunes App Store rose from 1.5 stars prior to the launch of the new version to four stars currently.