HubSpot - AllFacebook

Facebook Wants To Make News Feed Ads Better, But Will Brands Comply?

Justin Lafferty — Wed, 01 May 2013 19:56:46 +0000

Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what it’s got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse News Feed ads, users may be less likely to do much more than keep scrolling.

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Beyond Facebook’s Makeover: If Text Is ‘Dead,’ How Will Advertisers (Finally) Start Monetizing Photos?

Guest Writer — Fri, 29 Mar 2013 10:22:55 +0000

Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.

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15 Tricks Learned While Getting My App’s Facebook Page From 0 To 100K Fans

Guest Writer — Thu, 13 Dec 2012 16:57:06 +0000

Running a successful Facebook page is often more about science and accuracy than about socializing. You probably already know this from your personal page: You can post great content at the wrong time or under an unattractive title, and it will hardly be noticed. The AutoCAD WS application Facebook fan page now exceeds 200,000 fans (for a business-to-business app; not a company). I had the honor of working on that fan page from the “create new page” step to the point when it reached 100,000 fans. During that time, I learned a lot, namely that simple tweaks and tricks can leverage your content significantly.

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The Dangers Of Facebook Promoted Posts And Suggested Posts

Justin Lafferty — Tue, 27 Nov 2012 14:18:50 +0000

Friends of fans are a valuable group for many businesses on Facebook, and also the ones who see loads of advertising daily through sponsored stories, suggested posts, and promoted posts. While users are sometimes introduced to pages they end up liking, many times, posts from pages they haven’t connected with end up being unwanted messages. Social media expert Jon Loomer, in recent blog posts, explained how users aren’t shy about voicing their opinion and wrote about how brands can advertise to potential fans without aggravating them.

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HootSuite, HubSpot Join Forces To ‘Close The Loop’ On Facebook, Other Social Media Marketing

David Cohen — Wed, 06 Jun 2012 08:02:50 +0000

Social media management system HootSuite and marketing software platform HubSpot combined their talents Wednesday, announcing a strategic partnership that the companies said will “close the loop” on social media marketing.

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What Facebook Marketers Need To Know About Pinners

Guest Blogger — Thu, 08 Mar 2012 13:01:18 +0000

How do you market to pinners? To find out, we analyzed data on more than 10,000 associations between fans of Pinterest and other Facebook pages that they like.

Pinterest fans are proud when they find something awesome. They eagerly share on Foodspotting, Goodreads, and Spotify, desperate to share what they’re eating, reading, and listening to at all times. Always exploring, they are obsessed with BranchOut HQ and StumbleUpon.

Pinners want to be content creators, as well as to broadcast their super-special-sophisticated-knowledgeable identity to the world. To do so, they lean on WordPress, TweetDeck, foursquare, Digg, and Shareaholic.

Despite their interest in quality reads and quality foods, Pinterest fans are also fascinated by the superficial pleasures in life, with a strong hunger for celebrity news. They love Celebuzz, E Online, Hulu, Jezebel, and Fashionista.

And Pinterest fans use their savvy to their advantage, surfing the Net for opportunities to save money. They look to Amex:Link, Like, Love, Groupon, Young Entrepreneur, Freebies 4 Mom, and Gilt City for fun financial smarts.

Perhaps because their digital identity is so tied to their personal identity, Pinterest fans feel very close to their networks. They subscribe to Social RSS, SocialMouths, FamilyShare., AwkwardFamilyPhotos, HubSpot, and Constant Contact.

Overall, pinners like to be in the know and, perhaps more importantly, seem in the know. They’re always on the lookout for tricks and trivia, and then live to share it out with their social networks. Consider them the town criers of the web.

Readers: What insights does this data give you about marketing to pinners?

Guest writers: John Kenny, senior vice president of strategic planning at DraftFCB; Katie Halpern, associate strategic planner at Draftfcb; and Kevin McCarthy, chief executive officer of Likester.

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