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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Jose Antonio Vargas Salutes Mark Zuckerberg, FWD.us For Immigration-Reform Efforts

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Immigration-reform advocate Jose Antonio Vargas, a former editor for The Washington Post and The Huffington Post, will see his documentary, Documented, premiere on CNN Sunday, June 29. In an interview with AllFacebook parent mediabistro, which will run next week, Vargas expressed his gratitude over having Facebook Co-Founder and CEO Mark Zuckerberg and his FWD.us political-advocacy group as allies.

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Facebook’s Mike Hudack On The State Of The Media: ‘Someone Should Fix This Shit’

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Facebook has launched several initiatives aimed at boosting media companies’ presence on the social network thus far in 2014 — Public Content Solutions, aimed at providing its partners with dedicated technical and business resources to build out media solutions on Facebook and Instagram; FB Newswire, a project with social content discovery outfit Storyful to aggregate publicly shared content on Facebook, by media organizations and individual users, to aid journalists in their reporting; and the four new media-centric application-programming interfaces it announced at its F8 global developer conference in San Francisco last month — but the media industry took a shot across the bow in the form of a long rant posted on the social network by Director of Product Management for Ads and Pages Mike Hudack.

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BuzzFeed Losing Some Facebook Buzz?

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April was not kind to BuzzFeed, as the content aggregator saw its total number of Facebook interactions (likes, comments, and shares) slip to just over 39 million from nearly 47.5 million in March, and it accounted for just five of April’s 20 biggest Facebook stories after logging 12 in the previous month, but BuzzFeed still topped publishers in terms of shares for April, according to social media news aggregator NewsWhip.

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Will Facebook Launch A Sympathize Button?

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Facebook users who have found themselves in the awkward position of liking posts by friends with sad news as a way of indicated that those friends were in their thoughts may soon have an alternative, as Facebook Engineer Dan Muriello said during the Compassion Research Day event hosted by the social network last week that one of his colleagues developed a “sympathize” button during a recent hackathon.

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