The Republican National Committee tapped Facebook’s ranks in its search to fill its newly created chief technology officer position, announcing the hiring of Andy Barkett, an engineering manager at the social network.
The recent tragedy at the Boston Marathon showed the expanding role of social media when it comes to the spreading of news. As Facebook users shared stories, photos, and videos, news sources worked hard to make sure the stories they posted were true. Representatives from ABC News and The Huffington Post talked with AllFacebook recently to discuss how they run their Facebook pages as news changes rapidly, such as during the bombing at the Boston Marathon and the search for the suspects.
When Facebook introduced its redesigned News Feed, it did more than change how people view memes and photos of cats — it altered the way stories are seen. Now everyone can make news. But for those who make a living by spreading news, Facebook has changed the way stories are presented. Dean Praetorius, a senior editor with The Huffington Post, talked with AllFacebook about how the way news is presented on Facebook requires some changes to the traditional approach.
As reported last week, Facebook announced Monday that it will launch new features for its comments section: Replies, which will allow page administrators and users to reply directly to comments, rather than having to post their own comments; and ranked comments, which will move the most engaging comments to the top of comment threads.
Facebook began testing a feature it referred to as threaded comments last November, as reported at the time by sister blog Inside Facebook, and now, according to reports, the social network is ready to take the feature, renamed replies, to the next level.
Facebook Co-Founder and CEO Mark Zuckerberg compared the social network’s revamped News Feed to a personalized newspaper when it was introduced Thursday at a press event at its headquarters in Menlo Park, Calif. But how does the new News Feed impact actual journalists?
The recent real-time marketing coup by Oreo and its agency, 360i, during the Super Bowl blackout has had people talking about the next wave of social media marketing and advertising. And while that singular image of a delicious cookie, accompanied by a hyper-timely message, may serve as inspiration for other companies looking to evolve their own digital marketing initiatives, the reality is that few companies will ever be able to do what Oreo did. They simply lack the creative and human resources to be “always on” — producing real-time, inspired, first-party branded content to delight their fans. Most companies have very small teams responsible for social media marketing, and, in many cases, just one or two people responsible for developing the voices for their brands online.
Billionaire Mark Cuban used his blog on The Huffington Post to clarify his thoughts on Facebook and his dissatisfaction with the social network’s page algorithm, saying that Facebook is behaving more like a search engine in trying to deliver content to its users’ news feeds based on relevancy and engagement.
The mark of a successful news story in the Facebook era is what happens after a reader is finished with it. Enter NewsWhip, which compiled a list of the top “social monster” websites, which are are killing it as measured by Facebook interactions. BuzzFeed — which scored a spot on the list despite being a relative newbie to the scene — has all the details, including a handy infographic showing that The Huffington Post, the U.K.’s The Daily Mail, and Yahoo are leading the pack.
As you’ve likely heard, Facebook now has 1 billion users. Now the countdown to 2 billion can begin, but when could the social network reach that number? According to the chief technology officer of The Huffington Post, Facebook could double its membership in two years.