Facebook introduced App Links, an open, cross-platform solution for application-to-app linking, at its F8 global developer conference in San Francisco April 30, and the social network announced in a developer blog post Tuesday that more than 1 billion unique App Links have been enabled by mobile developers, adding that App Links can now be used in mobile app ads through Preferred Marketing Developers.
Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.
The shortest distance between two points is a straight line, and in the case of deep links within applications, App Links, an open, cross-platform solution for app-to-app linking introduced by Facebook at its F8 global developer conference in San Francisco Wednesday, bypasses mobile browsers as part of its straight line.
The Super Bowl marks the end of the National Football League season, but Super Bowl Sunday also marks a giant day for the television advertising industry, as Super Bowl ads often receive as much buzz as the game itself. According to a report in the New York Post, Facebook may be eyeing a piece of that pie with its test of video ads.
Web video portal Hulu is eliminating the ability for its users to share videos they have watched to their Facebook feeds, although Hulu users will still be able to manually share content they have consumed.
Many Facebook users worry about their personal identities being compromised on the social network through unfortunate photos or tagged posts. But a University of Cambridge study shows that it’s possible to gain information such as political affiliation and ethnicity just from seeing Facebook users’ likes. Social security firm Secure.me also published a top 10 list of the Facebook applications that require this information when users connect to them.
Facebook has been experimenting with ways that allow users to be more expressive — such as structured status updates and more info in the “about” section. The social network Friday announced new open graph actions that let people tell a little more about what they’ve done through Facebook-connected applications.
Last week, Facebook entered the gift card market with the Facebook Card — a new addition to Facebook Gifts. Unlike other gift card options offered by Gifts, this is a plastic card that can be used at Target, Sephora, Jamba Juice, and Olive Garden. Noah Mallin, vice president of social media for brand agency Digitas, thinks that the Facebook Card could be a very powerful way that brands learn more about users’ spending habits, and it could also revolutionize mobile ads.
2012 was a big year for games on Facebook, as hits such as Angry Birds, SongPop, and Dragon City were played by millions of users all over the world. Rebel Entertainment (makers of Dungeon Rampage) put together an infographic showing how social games left their mark last year.
In an effort to boost advertising revenue, Facebook will apparently start launching video ads in users’ news feeds, regardless if the person has liked the brand or not. According to AdAge, Facebook will launch video ads in early 2013, trying to attract TV advertising dollars.