Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.
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Facebook’s move to allow advertisers to purchase sponsored stories exclusively targeted to mobile news feeds is apparently paying off, at least according to Facebook and social advertising outfit TBG Digital, and if the social network and brands can sustain the momentum, it may present a solution to Facebook’s oft-reported mobile revenue woes.
