Facebook’s most valuable property is also the thing it can’t afford to sell: personal information. As Chief Operating Officer Sheryl Sandberg spoke about advertising and revenue at the IAB MIXX event Tuesday, The Wall Street Journal went deeper into the internal struggle between the value of Facebook’s treasure trove of users’ information and its promise to protect it.
Facebook Vice President of Global Marketing Solutions Carolyn Everson said the social network is now tailoring its advertising offerings for specific industries, such as automotive and telecommunications.
Facebook Chief Operating Officer Sheryl Sandberg spoke of the importance that mobile will play in the social network’s evolution in a wide-ranging interview with board member Marc Andreessen and talk-show host Charlie Rose Tuesday at IAB MIXX, the annual event held during Advertising Week 2012 in New York, and the interview was broadcast via the Facebook Marketing Talks live channel.
Up until now, online marketing has been intensely focused on the click. The main goal for ad companies is to get people click on ads, hoping that they can convert that into sales. Brad Smallwood, Facebook’s head of measurement and insights, spoke Monday at the IAB MIXX conference, sharing the company’s findings from a partnership with Datalogix in an effort to help marketers achieve success through the social network.