Facebook commerce provider Ecwid said Monday that Facebook-driven purchases from its small and midsized retail clients during the 2012 holiday shopping season more than doubled when compared with the period prior to the holidays.
IBM Smarter Commerce
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Facebook commerce provider Ecwid has a client base made up of mostly small and midsized businesses, so it came as no surprise that Ecwid touted the Black Friday and Cyber Monday Facebook success of those types of businesses.