It’s great when a brand or business on Facebook responds to posts and comments from their fans. However, an errant comment can result in the wrong kind of engagement, as a Montana ice cream shop found out recently. After a Muslim fan of Wilcoxson’s Ice Cream in Livingston, Mont. asked if the ice cream contained pork gelatin, the page manager responded with an inflammatory comment. The backlash has led Wilcoxson’s to shut down its Facebook page.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
There are numerous applications that try to connect Facebook users through similar interests. None probably tastes as good as Ben & Jerry’s Wanna Spoon? The new app scours users’ friends’ profiles, looking for anything they might have in common — favorite bands, favorite foods, or even relatives with the same name — and connects them. Users are then given a coupon to try Ben & Jerry’s Greek Frozen Yogurt.
From the same great mind who brought you the Facebook bed concept comes the FaceCream Bar. The bar already has one high-ranking fan in Rep. Darrell Issa (R-Calif.). Too bad it won’t be found on an ice cream truck anytime soon.
