Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Want to tell a company its product would be great if it just did one little thing differently? Just tell the company on its Facebook page. It’s listening.
Facebook Groups are a strange and interesting phenomenon that highlight this new social world. Groups with simple, fun concepts, or titles that just elicit a laugh, are like the Bazooka Joe comic strips for this generation. They are worth a quick giggle or groan, and then you toss them away. In the same way, people like to join these groups for a quick laugh. Given that groups are indexed by Google, we decided to do some digging around and found one trend that inexplicably stands head and shoulder above the rest: the quest for 1-million-members group.
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