Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.
Facebook Groups are a strange and interesting phenomenon that highlight this new social world. Groups with simple, fun concepts, or titles that just elicit a laugh, are like the Bazooka Joe comic strips for this generation. They are worth a quick giggle or groan, and then you toss them away. In the same way, people like to join these groups for a quick laugh. Given that groups are indexed by Google, we decided to do some digging around and found one trend that inexplicably stands head and shoulder above the rest: the quest for 1-million-members group.