With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.
Some Facebook page administrators are receiving emails from Facebook for Business on the email accounts they used to register for the social network, urging them to speak with Facebook ad specialists prior to the holiday shopping season.
At this point in the game, it’s no small secret to us Facebook connoisseurs that photos and visuals are the key to engaging our Facebook online communities. Pictures that are visually appealing are easy for us to digest, comprehend and, most important, to share.
The anxious feeling students get on the day their report cards are issued may soon be felt by advertisers on Facebook thanks to Ad Grader, a new free tool that analyzes News Feed ads on the social network and offers a grade and tips for improvement.
Facebook announced improvements to the ways that users upload photos to the social network via its iOS and Android flagship applications, allowing users to choose the exact order in which photos will appear, as well as composing introductions to photo posts and captions for individual photos.
The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.
Facebook continued to mark National Cyber Security Awareness Month with a note on the Facebook Security page from site integrity engineer Matt Jones, detailing the steps taken by the social network to eliminate fake profiles and fraudulent activity.
Why shouldn’t choosing stock photography be a social activity? Dreamstime believes it should, announcing the debut of new personalization feature “Designers Also Selected These Stock Photos,” which incorporates results from algorithms that factor in shared images on Facebook and other social networks.
Facebook’s enforcement of its real-name policy has put it at odds with a community that it has a strong history of supporting, the LGBT (lesbian, gay, bisexual and transgender) community, as drag queens who use names that are not their legal names are being forced to change the names on their accounts on the social network.