Facebook Monday announced several updates to its page post link ads, including the ability for brands to customize images, the ability to create these units directly via the social network’s self-serve ad-creation tool, and the ability to choose between right-hand-side domain ads and unpublished page post link ads (dark posts) in the News Feed.
Many Facebook users post photos of new big-ticket purchases such as houses, boats, and cars. Unfortunately, some of those Facebook users are being less than truthful with credit bureaus and other financial firms about their incomes and assets. And those companies are starting to examine Facebook more closely, Bloomberg reports.
With more than 350 million photos per day being added to Facebook, the social network’s huge work load of content moderation will inevitably result in a few mistakes being made, but Bea Arthur’s breasts likely are not high on the list of potential reasons for discipline. Yet that’s exactly what happened to The Daily Beast.
Facebook announced last month that it was experimenting with the use of Google’s WebP image format due to its smaller file sizes for photos, and now the social network is trying to get Firefox parent Mozilla on board.
Many Facebook marketers agree that images are the most powerful type of posts for pages seeking engagement. But with Facebook’s page post sorting algorithm (externally known as EdgeRank), only a fraction of a page’s fans will see posts. How can pages optimize their images to get more fans (and friends of fans) to see their messages? PostRocket compiled the answer in an infographic.
Facebook is running a limited test of a possible solution to the staggering amount of photos hosted by the social network, converting JPEG photos to Google’s WebP image format for compatible browsers such as Google Chrome and Opera, but the experiment is already facing resistance.
Not long after Facebook announced its redesigned News Feed, with its heavy emphasis on photos, many brands’ images looked improperly cropped for this new format. Images were centered on peoples’ waists, with text on their heads. Facebook recently revealed to AllFacebook the official measurements for photos in this more visual News Feed, as well as how pages and people can make sure their photos look good.
As reported last week, Facebook announced Monday that it will launch new features for its comments section: Replies, which will allow page administrators and users to reply directly to comments, rather than having to post their own comments; and ranked comments, which will move the most engaging comments to the top of comment threads.