Facebook’s emphasis on mobile will not take a vacation for the holiday shopping season, as the social network offered some tips for marketers looking to incorporate mobile into their Facebook promotion mix in a post on the Facebook for Business page.
Users of Facebook’s Ads Manager now have the option of repositioning images used in their ads.
The most important time of the year is rapidly approaching for toy retailing giant Toys “R” Us, with the unofficial kickoff of the holiday shopping season on Black Friday, and the company announced a revamp of its ecommerce sites for the flagship brand and Babies “R” Us, including enhanced sharing on Facebook and other social networks.
Facebook users: Have you ever said to yourselves, “I would rather see photos of cats than read one more Facebook post about Obamacare? Well, you’re in luck: This is the premise behind Rather, a browser extension for Google Chrome.
Facebook added a feature to Ads Manager in August that allowed users to upload up to six images and create up to six page like ads or event ads from a single campaign. Now, it appears that this capability has been extended to page post link ads, as well.
Enterprise marketing technology provider Unified cited four industries that excelled at converting clicks into fans in its October 2013 Facebook Advertising Benchmarks study — cellular and telco, gaming, desktop software, and alcohol — and Unified also pointed out that food ads are 58 percent more likely to be clicked than the average ad on the social network.
When it comes to posts by brands on Facebook, marketing study after marketing study after marketing study has found that photos and images result in more engagement than text-based posts. So how can marketers ensure that their photos are of the best quality?
Facebook’s cost per click dropped 40 percent over the past 12 months, while the click-through rate for advertising on the social network soared by 275 percent, and return on investment was up 58 percent, according to a study of some 131 billion Facebook ad impressions, 400 million unique visitors, more than 1 billion posts, and 4.3 billion engagements over the past 12 months by Adobe.