Facebook announced improvements to the ways that users upload photos to the social network via its iOS and Android flagship applications, allowing users to choose the exact order in which photos will appear, as well as composing introductions to photo posts and captions for individual photos.
The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.
Facebook continued to mark National Cyber Security Awareness Month with a note on the Facebook Security page from site integrity engineer Matt Jones, detailing the steps taken by the social network to eliminate fake profiles and fraudulent activity.
Why shouldn’t choosing stock photography be a social activity? Dreamstime believes it should, announcing the debut of new personalization feature “Designers Also Selected These Stock Photos,” which incorporates results from algorithms that factor in shared images on Facebook and other social networks.
Facebook’s enforcement of its real-name policy has put it at odds with a community that it has a strong history of supporting, the LGBT (lesbian, gay, bisexual and transgender) community, as drag queens who use names that are not their legal names are being forced to change the names on their accounts on the social network.
Building up a following on Facebook is an intricate balance between posting things of interest, fostering engagement and giving your followers a reason to keep you in their News Feeds. It is a delicate house of cards — and the wrong social media wind can bring destruction. And like the Paul Simon song, “50 Ways to Leave Your Lover,” there are probably that many ways and more to drive all that traffic AWAY from your page. Let’s explore a few that you may be missing:
Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections — 2G, 3G or 4G — they use most often when accessing Facebook.