Facebook announced an overhaul of the design for its News Feed last week, but why did the social network choose to go in certain directions with its primary destination? News Feed Product Manager Greg Marra spoke with Jennifer Van Grove of CNET and shed some light on the topic.
“We’re trying to instill in kids a lifelong love of travel. We want to help them become global citizens.” This was how Co-Founder and Co-CEO Amy Norman described the thinking behind startup media company Little Passports, which has tripled its customer base over the past six months with the help of advertising on Facebook.
The most valuable piece of real estate on Facebook will have a new look “in the coming weeks,” as the social network announced an update to its News Feed, aimed at making its presentation more consistent across desktop and mobile.
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.
How A Brick-And-Mortar Brand On Facebook Got 1,362 Clicks, 862 Leads, 2,000+ Likes From Scratch In 11 Days
A brick-and-mortar client wanted to have a buzzing business page with a couple of thousand likes so that it could build authority, add value, showcase its services, build relationships, and build a database with the intention of increasing its return on investment.
Facebook introduced a host of changes to its Power Editor this past weekend.
Multichannel direct-marketing outfit Publishers Clearing House usually brings to mind sweepstakes, its PCH Prize Patrol, and magazine subscriptions. However, perhaps Facebook engagement should be added to that list.
Facebook still dominated among social networks driving users to retail sites in the fourth quarter of 2013, but it continues to face growing threats from both Pinterest and, surprisingly, Tumblr, according to results from the Q4 2013 Social Media Intelligence Report from Adobe, released Monday.
In a Newsroom post Tuesday, Facebook announced an update to its News Feed algorithm that will push down text-only status updates from brands. While text posts from users lead to higher engagement, the same doesn’t hold true for businesses — text posts receive lower engagement than visual posts such as link shares, images, and videos.
Despite Facebook’s well-documented efforts to simplify its advertising offerings, several different dimensions still exist for elements on pages and in ads. Facebook marketing expert Jon Loomer took the most recent crack at putting all of the necessary information in one place with an infographic created for him by Lea Heckley.