Building up a following on Facebook is an intricate balance between posting things of interest, fostering engagement and giving your followers a reason to keep you in their News Feeds. It is a delicate house of cards — and the wrong social media wind can bring destruction. And like the Paul Simon song, “50 Ways to Leave Your Lover,” there are probably that many ways and more to drive all that traffic AWAY from your page. Let’s explore a few that you may be missing:
Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections — 2G, 3G or 4G — they use most often when accessing Facebook.
Facebook users about to join the work force for the first time: The photo above is not a wise choice for your profile picture on Facebook (and probably shouldn’t be posted at all, but that’s another argument for another day), and you should probably examine its privacy settings in order to ensure that no potential employers see it.
Let’s face it: There is no such thing as a perfect Facebook post. But let’s play along with digital intelligence firm TrackMaven, which produced an infographic on the nuts and bolts of such a post.
Have you ever wondered what you should or shouldn’t say online if you made it to the big leagues one day? Being a leader means you have an important image to maintain, of course! So you should know by now that once something goes live on the Internet there is no getting it back – and every attempt to delete it helps it grow and haunt you forever more.
In an effort to reduce the size of JPEG images and speed the loading times of Web pages, Firefox parent Mozilla announced the release of compression technology mozjpeg 2.0, and Facebook announced that it will test mozjpeg 2.0 on Facebook.com.
One of the most common objectives of Facebook ads is increasing brand awareness, and the social network’s marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns. Advertising Researchers Neha Bhargava and Eurry Kim discussed their findings in a post on the Facebook for Business page.