Facebook users most likely can’t go one day without seeing a someecard pop up in their News Feeds. People love them. Brands love them. They’re funny, snarky, honest — and ubiquitous throughout Facebook. Someecards Co-Founder and CEO Duncan Mitchell told AllFacebook that the site sees somewhere between 1.5 million and 2 million visits per month from the social network. But how did it all get started?
Social marketing platform Offerpop released its enhanced Photo Contest application out of beta Monday, saying that Offerpop clients that beta-tested the app recorded 91 million impressions on Facebook’s News Feed in two months.
Dachis Group, which helps brands with Facebook marketing, announced Wednesday that it has raised $7.5 million in series-C funding led by Austin Ventures. The company plans to use this investment to build upon its successful 2012 and accelerate the development of its core data-driven social analytics platform.
In the early days of Facebook marketing, page administrators were obsessed with obtaining likes, and that focus has now shifted to engagement. But for those who use Facebook as a sales platform, there are several ways to track success. At the Webtrends Engage conference Wednesday in San Francisco, Facebook Head of Measurement Platforms and Standards Sean Bruich discussed the paradigm shift as companies move from traditional marketing to digital marketing.
We recently sat down with Chad Wittman, founder of EdgeRank Checker, to talk about his company’s newest product — PostAcumen. Wittman talked about what PostAcumen can offer for major brands on Facebook and how it can solve the problem of return on investment.
On Black Friday, I posted an update on Facebook with an affiliate link to Amazon’s product page for Razor scooters. Nearly two weeks later, Dec. 6, this update was still showing up in the feeds of friends, only the post had been changed slightly, with a sponsored designation. This is a prime example of Facebook’s domain sponsored stories in action.
Have you played with the news feed position report on Facebook? In addition to the standard ad-level metrics of impressions, clicks, and spend, you can see news feed click-through rates and news feed position.
Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.
As Facebook advertisers try to find ways to get users to click on ads, new statistics show that the impression is probably more valuable than the click. TechCrunch learned more about Facebook’s view tag feature, which allows advertisers to track users who view ads, but who do not click on them. The site reports that, in one example, 87 percent of conversions came from impressions, rather than clicks.
Report: Facebook Page Post Ads Drive Engagement; Page Like Sponsored Stories Deliver Immediate Results
Web-based social-management outfit Upcast Social conducted a study of the use of Facebook’s open graph actions by three of its clients over a two-month period to gain insight into how advertisers and marketers were running campaigns on the social network.