Facebook’s transformation into a mobile company has found its way into third-quarter-2014 statistics on clients of digital marketing agency 3Q Digital, which reported that mobile impressions were up 51 percent compared with the second quarter of 2014, while clicks rose 180 percent, click-through rates were up 85 percent and cost per click dropped 40 percent.
Facebook extended availability of its Facebook Audience Network mobile advertising network, which it announced at its F8 global developer conference in San Francisco April 30, and the social network also announced that link ads are now supported.
Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics.
Instagram introduced advertising last November, and now the Facebook-owned photo- and video-sharing network is rolling out tools for advertisers that will allow them to gauge the success of their campaigns.
In the second quarter of 2014, Kenshoo, a Facebook Strategic Preferred Marketing Developer, found that social ad spend was up 51 percent compared with the year-earlier quarter and 21 percent versus the first quarter of 2014.
There have been several image-sizing guides for page posts, but, as McBeard Media pointed out, 99 percent of Facebook user impressions occur on the News Feed, so why not be sure pages’ images are News Feed-optimized?
Video has been proclaimed as the next big thing in Facebook marketing. LittleCast, a direct-to-fan video marketing and ecommerce platform, announced two new video players Tuesday to help Facebook brands create a more meaningful connection with their fans. When utilized on Facebook pages, LittleCast videos received 10 times the number of likes, 11 times the shares, five times the comments, and 30 times the impressions than videos linked from YouTube.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.
Facebook still dominated among social networks driving users to retail sites in the fourth quarter of 2013, but it continues to face growing threats from both Pinterest and, surprisingly, Tumblr, according to results from the Q4 2013 Social Media Intelligence Report from Adobe, released Monday.