Facebook offered more details on how its users interacted with Monday’s inauguration of President Barack Obama, revealing that the event scored a 7.1 out of 10 on its Talk Meter scale.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. Facebook users took to the social network during the inauguration of President Barack Obama Monday, and the U.S. Politics on Facebook page shared some data on terms that trended throughout the day, with the largest spike going to national anthem singer Beyoncé.
While many of you sat at home and watched last week’s inauguration on the television, on live streaming video online or even on Facebook, there were still countless numbers of those that braved the cold to see Obama sworn in person. And many of those that were there at the inauguration with tickets for the event but were still unable to enter the event itself.
A recent Facebook Group created for those that were unable to access the inaugural event, called “Survivors of the Purple Tunnel of Doom,” has gained over 5,000 members. While the number of members this group has isn’t directly reflective of those that were actually at the event, it is indicative of the overall attitude some hold towards a number of situations that may have prevented some from entering the inaugural event.
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Barack Obama wasn’t the only focus of attention at last week’s inauguration, Aretha Franklin stole some of the thunder with her memorable hat. Many fashion critics have spoken out against the hat and now Facebook users are sharing their thoughts about the hat via the Aretha Franklin’s Inauguration Hat fan page. Our fan page tracker picked up on the page late last week when it had around 17,000 fans.
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When Facebook and CNN partnered for inauguration coverage it was a historic moment for both CNN and Facebook. CNN for the first time had tens of millions of users stream a historic moment online rather than tune into their television. For Facebook, this was the largest implementation of Facebook Connect ever. According to and article posted by Randi Zuckerberg yesterday afternoon, the site received over 2 million status updates through the CNN.com live Facebook feed.
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The inauguration of Barack Obama has already brought about significant change in this country and Facebook in partnership with CNN were able to cover the inauguration in its entirety. Millions of people logged in to share the experience with their friends around the globe. As of 1:15 pm Eastern, Facebook and CNN posted some impressive results:
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