U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.
Many application developers on Facebook turn to incentives such as discounts, offers, promotions, coupons, contests, sweepstakes, and even product giveways with the aim of increasing their like and install totals. But is it worth it? That question will hopefully be answered during a panel at Inside Social Apps 2013 June 6 in San Francisco, “Maximizing Audience Engagement with Real-World Incentives.”
Facebook is relying on some good, old-fashioned incentives to boost sales of Facebook Credits in Europe.
In case you haven’t heard, today is Cyber Monday, which American Express is marking with surprise gifts to online shoppers who spend $25 or more at participating retailers, including some that can be shared with up to three Facebook friends.
Incentivized marketing on Facebook is hardly new, but a new study released today reinforces the concept that potential consumers pay more attention when they’re receiving something in return.
It’s almost like a combination of Amway and the pyramid scheme has come to Facebook in the form of IncentiVine, the difference being that the platform is risk-free, so there is no need to fear losing money, Bernie Madoff-style.