
Social commerce firm 8thBridge released new features for its 8thBridge Graphite social commerce platform Wednesday, including a shopping experience that mirrors Pinterest.

Social commerce firm 8thBridge released new features for its 8thBridge Graphite social commerce platform Wednesday, including a shopping experience that mirrors Pinterest.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Facebook is relying on some good, old-fashioned incentives to boost sales of Facebook Credits in Europe.

In case you haven’t heard, today is Cyber Monday, which American Express is marking with surprise gifts to online shoppers who spend $25 or more at participating retailers, including some that can be shared with up to three Facebook friends.

Incentivized marketing on Facebook is hardly new, but a new study released today reinforces the concept that potential consumers pay more attention when they’re receiving something in return.

It’s almost like a combination of Amway and the pyramid scheme has come to Facebook in the form of IncentiVine, the difference being that the platform is risk-free, so there is no need to fear losing money, Bernie Madoff-style.