Madison Avenue and Menlo Park continued to get closer, as news of Instagram’s one-year pact with ad agency Omnicom was followed by the announcement that Mondelez International, a manufacturer of snacks and candy, reached an advertising agreement with Facebook.
Mark Zuckerberg Spotlights Several Internet.org Initiatives During Keynote At 2014 GSMA Mobile World Congress
Facebook Co-Founder and CEO Mark Zuckerberg discussed several developments from the Internet.org global connectivity initiative at the 2014 GSMA Mobile World Congress in Barcelona, Spain, Monday, including the formation of SocialEDU, a program aimed at bringing “a collaborative online education experience” to students in Rwanda.
Facebook said in its Form 10-K filing with the Securities and Exchange Commission that duplicate accounts may have made up between 4.3 percent and 7.9 percent of its worldwide monthly active users in 2013, and that fake profiles that were misclassified by users may have represented 0.8 percent to 2.1 percent of MAUs, while undesirable accounts possibly comprised 0.4 percent to 2.1 percent. The social network also addressed its decline in teen usage.
Facebook Thursday began the rollout of a new, Twitter-like feature called Trending, which it began testing last August, adding a list of topics that have “spiked in popularity” to the right-hand side of users’ News Feeds. The social network said Trending began rolling out Thursday in the U.S., U.K., Canada, India, and Australia, adding that it is also testing a mobile version of the feature.
It was reported earlier this month that Facebook was set to make its first acquisition in India, Bangalore-based startup Little Eye Labs, which creates performance-analysis tools for Android developers. More details on the planned transaction have emerged, as reported by TechCrunch.
It’s year in review time at Facebook, and Pope Francis donned the crown as the most-talked-about person or event globally, while Super Bowl XLVII took home the U.S. trophy, according to data released by the social network Monday.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Microsoft Co-Founder and Chairman Bill Gates discussing charity partnership group Giving Tuesday; as well as the photo atop the post, behind the scenes on the set of The Hobbit, from Director Peter Jackson.
Facebook’s next acquisition may be its first one in India, as Business Standard reported that the social network is in talks to acquire Bangalore-based startup Little Eye Labs, which creates performance-analysis tools for Android developers.