Facebook Chief Operating Officer Sheryl Sandberg weighed in on the controversy over a study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods.
Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets
With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?
The opening match of 2014 FIFA World Cup Brazil was the most social thus far, according to the Facebook Data Science Team, while the goal by Javier “Chicharito” Hernández in Mexico’s 3-0 win over Croatia was the most social goal, host nation Brazil topped all countries in tournament-related conversations, and Neymar of Brazil was the player who generated the most buzz.
Facebook Chief Operating Officer Sheryl Sandberg will become the first high-level executive from the social network to visit India when she travels there in the first week of July, according to a report by The Economic Times.
Facebook debuted its I’m a Voter button during the 2012 U.S. elections, and the social network also deployed the button during the 2014 Lok Sabha elections in India last month. The initiative is now going worldwide, according to Reuters.
Last Friday marked the one-year anniversary of Facebook’s acquisition of mobile application-development platform Parse, and the social network said the number of apps built on the platform has soared by some 250 percent in the past year, to more than 260,000.
Facebook addressed duplicate and fake accounts, teen usage, and potential closing dates for its acquisitions of WhatsApp and Oculus VR in its Form 10-Q quarterly report to the Securities and Exchange Commission Friday.
Facebook Releases Second Global Government Requests Report, Adds Requests To Restrict, Remove Content
Facebook announced the release of the second edition of its Global Government Requests Report, and this time around, it added government requests to restrict or remove content to the information it previously provided on government requests for account information.
On Election Day 2010 in the U.S., Facebook featured an “I Voted” button that users could click to display a message that they had participated in the election, and a study by the University of California San Diego found that those messages drove an additional 340,000 or so voters to the polling stations. The social network extended the initiative for the 2014 Lok Sabha elections in India, which began Monday and run for nine days, with results to be announced May 16.