Facebook has been named as an associate member of the Cellular Operators Association of India, which represents mobile service providers and telecommunications equipment manufacturers in that country.
With India soaring in importance as a market for Facebook, the social network inked its first pact with an ad agency there, GroupM, during Chief Operating Officer Sheryl Sandberg’s recent visit, The Economic Times reported.
Chief Operating Officer Sheryl Sandberg announced during Facebook’s second-quarter earnings call Wednesday that the social network now has more than 1.5 million active advertisers, as well as more than 30 million active small and midsized businesses, with 19 million of those active on mobile.
With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.
Facebook executives continued to respond to the controversy over the recent study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods. But the latest to chime in, Head of Global Policy Management Monika Bickert, was not as apologetic as Data Scientist Adam Kramer, one of the study’s co-authors, or Chief Operating Officer Sheryl Sandberg.
Facebook Chief Operating Officer Sheryl Sandberg weighed in on the controversy over a study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods.
Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets
With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?
The opening match of 2014 FIFA World Cup Brazil was the most social thus far, according to the Facebook Data Science Team, while the goal by Javier “Chicharito” Hernández in Mexico’s 3-0 win over Croatia was the most social goal, host nation Brazil topped all countries in tournament-related conversations, and Neymar of Brazil was the player who generated the most buzz.
Facebook Chief Operating Officer Sheryl Sandberg will become the first high-level executive from the social network to visit India when she travels there in the first week of July, according to a report by The Economic Times.