Which country do you think will have the most Facebook users in 2016? If you guessed the U.S., you’d be wrong, according to research firm eMarketer.
Happy third birthday to Instagram, which launched Oct. 6, 2010. While the photo-sharing network’s milestones include its September 2012 acquisition by Facebook for $715 million and reaching 150 million monthly active users last month, Instagram shared its 10 favorite moments over the past three years.
Facebook Chief Marketing Officer David Fischer is thinking global, saying at K8: Kenshoo Global Client Summit in Sausalito, Calif., Monday that as the social network’s user base increases in countries, ad revenue growth is rising in tandem.
Facebook may have reported 1.15 billion monthly active users in its second-quarter earnings report Wednesday, but as of Dec. 31, 2012, approximately 5 percent of those may have been duplicate accounts, while 1.3 percent may have been accounts that were improperly classified by users, and 0.9 percent may have been fake accounts, according to the Form 10-Q the company filed with the Securities and Exchange Commission Thursday.
Facebook for Every Phone, the application that brings the social network to feature phones, or devices that are not smartphones, announced that it has topped 100 million monthly active users.
Facebook is handily winning the battle of social networks in south Asia. According to a new study by Jana, Facebook is the social network of choice in Bangladesh, India, Indonesia, Pakistan, the Philippines, and Vietnam, toppling Twitter, Google Plus, and Zing. In nearly every country, more than 70 percent of respondents said they use Facebook more than any other social media site.
Facebook has been making a push to get users to like more pages. It appears to be working. As Socialbakers notes, the average Facebook user in 2009 liked 4.5 pages. Now that figure has risen to 40. In the U.S., Facebook users like an average of 70 pages.
Facebook announced partnerships with 18 mobile operators in 14 countries aimed at providing users with free or discounted data access for its Messenger for Android, Messenger for iOS, and Facebook for Every Phone mobile applications.