Influence

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Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!

Facebook Users Worldwide: 3.2 Billion Likes And Comments Per Day

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The Facebook Marketing page released an infographic to show just how addicted users are to the site. The plan was to show advertisers how they’ve got a captive audience on the social network, illustrating Facebook’s high level of engagement, membership, and return on investment. The site’s 955 million users spend an average of six hours and 35 minutes per month on Facebook’s desktop site, posting 3.2 billion likes and comments every day.

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Wildfire Shows How (And Why) To Make Your Facebook Campaign Influencer-Friendly

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On Facebook, not all fans are created equal. Certain people have a little more influence than others — when they recommend a brand’s page or product, their friends tend to join in. A study by social media solutions firm Wildfire Interactive (recently acquired by Google) examines just how brands can optimize their Facebook pages to promote more sharing and gain the eye of influential users.

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Track Facebook Pages With Dachis Group’s Campaign Performance Monitor

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It seems like pretty much every Facebook page administrator is looking for a way to track how well they’re doing. Dachis Group, a New York-based social software and solutions firm, launched on Wednesday its Campaign Performance Monitor, giving Facebook marketers another valuable tool. The new software taps into a treasure trove of data to not only track pages’ performance, but help administrators figure out what fans and followers really respond to.

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