Companies on Facebook are looking more toward their fans for marketing, as most people usually trust messages from friends over advertising pitches from brands. Social marketing company Zuberance announced Wednesday that it has launched a product that identifies a company’s biggest influencers, a.k.a brand influencers.
The Facebook Marketing page released an infographic to show just how addicted users are to the site. The plan was to show advertisers how they’ve got a captive audience on the social network, illustrating Facebook’s high level of engagement, membership, and return on investment. The site’s 955 million users spend an average of six hours and 35 minutes per month on Facebook’s desktop site, posting 3.2 billion likes and comments every day.
On Facebook, not all fans are created equal. Certain people have a little more influence than others — when they recommend a brand’s page or product, their friends tend to join in. A study by social media solutions firm Wildfire Interactive (recently acquired by Google) examines just how brands can optimize their Facebook pages to promote more sharing and gain the eye of influential users.
It seems like pretty much every Facebook page administrator is looking for a way to track how well they’re doing. Dachis Group, a New York-based social software and solutions firm, launched on Wednesday its Campaign Performance Monitor, giving Facebook marketers another valuable tool. The new software taps into a treasure trove of data to not only track pages’ performance, but help administrators figure out what fans and followers really respond to.
Trying to figure out what kind of benefits come with a healthy score on Klout — which takes into account influence on Facebook, Twitter and other social networks? Well, for one, a high Klout score can get you into Los Angeles’ Playhouse Nightclub for free.
Facebook has persuasive powers, but can the social network curtail bad behaviors such as smoking? That’s what researchers want to find out. A study in the most recent issue of Science magazine tries to figure out whether or not Facebook has the kind of power to help people change for the better.
Who really has the most influence on Facebook: Men or women? Married people or singles? That’s what two New York University scholars wanted to find out. Their study, published in Science Magazine, revealed some interesting data points.
Kred users have the opportunity to boost their influence scores now that Facebook has been added to the ranking system.
ShopIgniter says its newest Facebook commerce platform includes influence measurement.
Now there’s another way to measure influence among social media users.