Venueseen, a platform via which brands can launch, promote, and track campaigns on Instagram and Twitter, officially changed its name to Seen Tuesday and announced the launch of its Snapfluence network, which brings together Instagram influencers.
Superfans are the most important people in Facebook brand communities, but getting them to engage is only one-half of the battle. They are by nature a small, crucial minority of a much larger fan ecosystem. A successful influencer-activation strategy must take into account how to shape a great experience for the many different types of fans.
Brand advocates can be an essential cog in the Facebook marketing machine, and social media software company Expion teamed up with agency Ignite Social Media on Social Advocator for Fans, an application that provides those influencers with customized content that they can share with their Facebook friends and followers on Twitter and LinkedIn.
Companies that use Business Wire to release information to the media can now track how their content performed on Facebook and other social media platforms with the media-distribution company’s addition of Social Media Monitoring Reports from social analytics platform Nuvi.
Companies on Facebook are looking more toward their fans for marketing, as most people usually trust messages from friends over advertising pitches from brands. Social marketing company Zuberance announced Wednesday that it has launched a product that identifies a company’s biggest influencers, a.k.a brand influencers.
On Facebook, not all fans are created equal. Certain people have a little more influence than others — when they recommend a brand’s page or product, their friends tend to join in. A study by social media solutions firm Wildfire Interactive (recently acquired by Google) examines just how brands can optimize their Facebook pages to promote more sharing and gain the eye of influential users.
For hotels, using Facebook as a marketing tool is nothing new, but they can now use Facebook users as marketing tools following Appnostic’s addition of the “Plus-U” feature to its SocialBooker hotel distribution application.