Influencers

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Expion, Ignite Social Media Team Up On Social Advocator For Fans App For Facebook Brand Advocates

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Brand advocates can be an essential cog in the Facebook marketing machine, and social media software company Expion teamed up with agency Ignite Social Media on Social Advocator for Fans, an application that provides those influencers with customized content that they can share with their Facebook friends and followers on Twitter and LinkedIn.

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Wildfire Shows How (And Why) To Make Your Facebook Campaign Influencer-Friendly

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On Facebook, not all fans are created equal. Certain people have a little more influence than others — when they recommend a brand’s page or product, their friends tend to join in. A study by social media solutions firm Wildfire Interactive (recently acquired by Google) examines just how brands can optimize their Facebook pages to promote more sharing and gain the eye of influential users.

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