We’ve all seen friends post about how they had great customer-service experiences at stores or share offers they’ve claimed on Facebook. But do these posts really influence purchasing behavior? An infographic from PPC Associates shows that women aged 35 through 44 were most likely to make purchases based on friends’ Facebook posts.
Wondering if your Facebook page is doing OK? Quintly recently released its report on average Facebook page performance in April. The infographic breaks page performance down in terms of size, so page administrators are not comparing pages for mom-and-pop stores with those with 3 million fans.
Many Facebook marketers agree that images are the most powerful type of posts for pages seeking engagement. But with Facebook’s page post sorting algorithm (externally known as EdgeRank), only a fraction of a page’s fans will see posts. How can pages optimize their images to get more fans (and friends of fans) to see their messages? PostRocket compiled the answer in an infographic.
Sometimes, stereotypes hold true. At least on Facebook, anyway. Compass Labs, a Facebook Preferred Marketing Developer, compiled an interesting infographic showing how the pages liked by men and women on Facebook show that guys tend to like cars, while ladies tend to like retail pages.
Even though Facebook has more than 1 billion monthly active users, many businesses are still unconvinced that having a presence on the social network can help. So how can you convince companies to at least open and operate Facebook pages? ShortStack and DashBurst compiled seven ways to make your case to social media-shy clients.
As Graph Search starts to roll out to more users (it’s still in limited beta, with no date set for global rollout), people may be worried about how it affects their privacy. Marketo recently published an infographic, showing how users can update their profile information to ensure that nothing is compromised within Graph Search.
Privacy changes usually draw the ire of Facebook users, and it’s something that the site is hoping to change through better education and clearer directions. According to a recent infographic from Webpage FX, 61 percent of people surveyed said they didn’t trust Facebook, and 13 million people have said that they have never set or known about their privacy settings.
Contests are all over Facebook — some are fun and play by the rules, others are boring or illegal. ShortStack put together an interesting infographic that offers tips for brands and pages that want to create a Facebook contest that draws people in. ShortStack broke these steps down scientifically.
“Game of Thrones,” which recently kicked off its third season on HBO, is one of the most popular TV shows around. On Facebook, the show has a loyal following of more than 5.5 million fans. Socialbakers recently compiled an infographic showing just how “Game of Thrones” has taken Facebook (and other social media sites) by storm.
Several experts have wondered what the new Facebook News Feed means for users and brands. ShortStack, true to its visual nature, has put together a guide detailing the changes that Facebook announced Thursday. The guide shows how brands can expect their content to look in the redesigned News Feed.