Information

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

STUDY: Confusing Facebook Privacy Settings Lead To More Public Information

shutterstock_122234134

Even though Facebook’s privacy settings change often, a study by Carnegie Mellon University shows that more users are becoming better at keeping sensitive information off the social network. According to a study of more than 5,000 Facebook profiles, fewer users are making public information such as date of birth and political affiliation. However, confusion over Facebook’s privacy settings has led to an increase in posting of interests such as favorite movies, books, and music — as well as sharing to applications and advertisers.

Read more

MyPermissions Wants Facebook Users To Start 2013 Safely With Cleaner, Android App

MyPermissions

When you connect with a Facebook application, how often do you pay attention to the fine print of what information the app wants from your profile? MyPermissions has launched a tool that allows users to see what the app wants from your profile, and also lets users delete apps straight from the MyPermissions Cleaner. It wants Facebook users to get a clean and safe start to 2013, also introducing a mobile app.

Read more

Facebook Friends-Of-Fans’ Information Is Key For Marketing

2cq1jjd

People are shocked when Facebook launches new ad products every few days — targeting your search queries, what sites you’ve been to, or taking your Facebook information and injecting it into other websites. You can even upload customer email lists and phone numbers to Facebook, too. But if you want Facebook to be able to measure your return on investment, it must know who the friends are of all your fans.

Read more

Germany Issues Privacy Ultimatum To Facebook

shutterstock_55982215

Not long after Germany reopened its investigation into Facebook’s facial-recognition technology, a German consumer group sent the social network a cease-and-desist letter. The Federation of German Consumer Organizations is ordering Facebook to quit giving third-party applications users’ data without their consent. If the social network doesn’t do this by Sept. 4, the Germans plan to sue.

Read more