Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s no surprise that chief operating officer Sheryl Sandberg emphasized Facebook’s dedication to “capitalizing on mobile,” referencing the relaunch of its ad solution, Atlas, and plans to invest in other cross-platform advertising technology.
Initial Public Offering
The Securities and Exchange Commission notified Facebook in May that its inquiry into the company’s initial public offering was complete, and no enforcement action would be taken, the social network reported last week in its Form 10-Q filing with the SEC.
When Facebook officially registered its initial public offering in February 2012, Co-Founder and CEO Mark Zuckerberg wrote about “The Hacker Way.” What does The Hacker Way mean two years later? Zuckerberg discussed Facebook’s hacker culture during the company’s annual meeting Thursday at the Sofitel San Francisco Bay in Redwood City, Calif.
The Rev. Jesse Jackson urged Facebook to include minorities on its board of directors in a brief speech prior to the question-and-answer session at the company’s annual meeting Thursday at the Sofitel San Francisco Bay in Redwood City, Calif.
As part of its 25th-anniversary celebration, CNBC compiled the “CNBC First 25: Rebels, Icons & Leaders” list of the 25 people “who have had the greatest influence, sparked the biggest changes, and created the most disruption in business over the past quarter century.” A familiar name appeared at No. 8: Facebook Co-Founder and CEO Mark Zuckerberg.
Facebook scored high marks in a recent report on the “green Internet” by Greenpeace, as the environmental organization called out the social network’s transparency on environmental issues, its usage of renewable energy at its data centers, and its creation of the Open Compute Project.
King.com broke 300 million month active users on Facebook Wednesday, according to AppData. That puts the newly public company at more than triple the MAUs of Zynga on the same platform. So far, King.com’s debut on the New York Stock Exchange has been rocky: Shares closed trading Wednesday at $19 each, more than 15 percent lower than the offering price.
This week brought news that social gaming company DianDian Interactive, otherwise known as FunPlus, raised $74 million in a series-B round. It’s the largest funding round for a social gaming company in nearly a decade.
Facebook turned to The Wall Street Journal to fill a position based on further intertwining the social network with news, as Editor of Emerging Media Liz Heron announced — appropriately, in a Facebook post — that she is leaving the Journal to join Facebook.