Initial Public Offering

Why Facebook Needs to Focus on the Phone Call

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Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s no surprise that chief operating officer Sheryl Sandberg emphasized Facebook’s dedication to “capitalizing on mobile,” referencing the relaunch of its ad solution, Atlas, and plans to invest in other cross-platform advertising technology.

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Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!

VIDEO: Mark Zuckerberg Is No. 8 On ‘CNBC First 25: Rebels, Icons & Leaders’ List

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As part of its 25th-anniversary celebration, CNBC compiled the “CNBC First 25: Rebels, Icons & Leaders” list of the 25 people “who have had the greatest influence, sparked the biggest changes, and created the most disruption in business over the past quarter century.” A familiar name appeared at No. 8: Facebook Co-Founder and CEO Mark Zuckerberg.

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