Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.
Not long after an Australian bank announced that it planned to offer the ability to send money and pay bills through Facebook, American financial giant Citibank posted an interesting message to its Facebook page, asking fans if they would bank through Facebook, if given the chance.