The competition between Facebook and Snapchat has extended past the mobile messaging sector and into the executive ranks, as Mike Randall, global director of Facebook’s Preferred Marketing Developer program, left the social network to become vice president of business and marketing partnerships for the mobile messaging application.
As announced last week, Facebook began rolling out the new format for right-hand-side ads Tuesday, and sister blog Inside Facebook received the timetable the social network sent to its marketers and advertisers.
A test of Facebook’s Graph Search for mobile was discovered in February by Seth Fiegerman of Mashable, who encountered the functionality within the social network’s mobile application. Monday, Justin Lafferty of sister blog Inside Facebook found evidence of a test of Graph Search on the mobile Web.
The video-sharing application and Snapchat competitor that was first reported by Financial Times last month appears to be ready to “Slingshot” itself onto the iTunes App Store, as TechCrunch, The Verge, and sister blog Inside Facebook all caught glimpses of a listing for the new Slingshot app before Facebook began to remove it from the App Store, and AllFacebook spotted it on the App Store page for Malaysia (still live at the time of this post, with a release date of June 10).
Facebook’s efforts to simplify its advertising offerings appear to have been extended to terminology, as sources told sister blog Inside Facebook that the term “page post” is being removed from the names of its ad units, although the units themselves are not changing.
Facebook appears to have added a menu to photos that are tagged, providing one-click access to photos featuring the person who is tagged, as well as that person’s friends list, when users mouse over the tagged person in the photo.
Context is key, and Facebook is running a test on its flagship iOS application in which users will see what it calls context cards, which appear over their News Feeds and provide detailed information after they check in or link to subjects such as movies or songs in status updates.
Facebook’s F8 global developer conference in San Francisco Wednesday may have been dominated by mobile, but the social network didn’t forget the media, as it introduced four new application-programming interfaces aimed at allowing media organizations to integrate content and data from Facebook into their work.
The shortest distance between two points is a straight line, and in the case of deep links within applications, App Links, an open, cross-platform solution for app-to-app linking introduced by Facebook at its F8 global developer conference in San Francisco Wednesday, bypasses mobile browsers as part of its straight line.