As you probably already heard, Facebook launched a new campaign management hierarchy called ad sets. The feature, released earlier this month, is intended to help advertisers keep organized and drive results using their campaign objectives. With ad sets, advertisers can now set budgets and schedules for each of their ad sets and organize them by target audience.
Facebook began testing the ability for users to edit their posts last June, and the feature was beta-tested for its Android application last September, with its rollout to desktop users starting later that month, and Android and iOS users officially joining the party last October. But other than in some isolated tests, page administrators have not been able to edit posts on their pages, until now.
Facebook.com email addresses never quite caught on, and they became the source of controversy when the social network substituted users’ Facebook.com email addresses for their authentic email addresses in June 2012. Now, Facebook is pulling the plug on the ill-fated feature.
Facebook is eyeing ways to make its groups easier to discover, encouraging group administrators to add descriptive tags to their groups.
Facebook appears to have slightly altered its News Feed options, changing the listing for “Following” to “Pages and Public Figures.”
Facebook continued to urge page administrators to use its boost post feature, and the latest wrinkle includes a promise that it will more accurately enforce its rule that images in ads can contain no more than 20 percent text.
A reader of sister blog Inside Facebook shared a screenshot in June of a sidebar module titled, “Get Important News,” with links to three news-related sites. The social network appears to be expanding on that test, as AllFacebook reader Yan Yanko Kotliarsky shared the screenshot above, which featured a different design for the Get Important News module, as well as a “Games You May Like” module.
Facebook revamped the hub for its Preferred Marketing Developers, the PMD Center, and the addition of the ability to search for PMDs from the homepage was the biggest change, according to sister blog Inside Facebook.
Facebook reminded users last month that it would remove a privacy setting used by a small percentage of its users, “Who can look up your Timeline by name?,” which it originally announced in August, and now, the social network is reminding users again, via messages atop their News Feeds, and via emails.
Facebook continues to encourage its users to tag photos, as MarketSnare Director of Visibility and Social Media Kevin Mullett shared the screen shot to the left with sister blog Inside Facebook, of a module with the headline, “Now It’s Easier to Tag Photos.”