Industry leaders will flock to San Francisco next week for the Inside Social Apps conference. Doug Purdy, Facebook’s director of platform products, will be on hand, as well, conducting a fireside chat with Inside Network Founder Justin Smith at the conference, June 6 at the Hilton San Francisco in Union Square. Purdy, who helps shape the way users interact with applications for a customized Facebook experience, will discuss the latest in mobile app discovery, as well as how Facebook’s Open Graph is evolving.
Many application developers on Facebook turn to incentives such as discounts, offers, promotions, coupons, contests, sweepstakes, and even product giveways with the aim of increasing their like and install totals. But is it worth it? That question will hopefully be answered during a panel at Inside Social Apps 2013 June 6 in San Francisco, “Maximizing Audience Engagement with Real-World Incentives.”
Wondering how your Facebook page stacks up with the competition? PageData’s new Comparative Dashboard tool, launched Thursday, allows administrators to see how they’re doing compared with similar pages.
Facebook is increasingly becoming a mobile company, as evidenced by the fact that roughly 600 million people access the social network via their phones. David Fisch, Facebook’s vice director of platform partnerships, spoke with Inside Network Managing Editor AJ Glasser at Mediabistro’s Inside Social Apps conference in New York about the future for the company on mobile and why organic reach has decreased.
Looking for ways to make money through your Facebook presence? Maybe you’ve only dipped your toe into the water, but want to see how Facebook can help your business? You might want to check out the AllFacebook Marketing Conference, coming to San Francisco this Thursday and Friday. AllFacebook has brought together some of the world’s experts in social marketing for this two-day symposium, and passes are still available.
The numbers don’t lie: Women are liking Pinterest on Facebook…. A lot. In fact, more than 97 percent of Pinterest’s Facebook fans are women.