The latest entry into the field of enterprise resource planning platforms for Facebook and other social networks comes from Manalto, which announced its new cloud-based social media ERP system Thursday.
Facebook introduced a Pages to Watch module last July, allowing page administrators to choose up to five pages they did not manage and track their likes and other analytics. Pages to Watch has now been added into the social network’s page insights, rather than being broken out as a separate module.
Marketing cloud technology provider Unified Tuesday announced a host of upgrades to its Social Operating Platform, as well as the addition of PC manufacturer and new Motorola parent Lenovo as its 500th customer.
Facebook appears to have embraced the strategy of keeping its friends close and its enemies closer when it comes to television, rolling out several features in recent months aimed at helping TV networks and shows increase engagement on the social network, while at the same time mapping out a battle plan for its Preferred Marketing Developers to cut into TV’s ad dollars with its upcoming video ads. And YouTube had better watch its back, as well.
Is Facebook experimenting with a follow button on pages? Reader Matteo Gamba of Wimdu shared the screenshot above, in which the Wimdu Facebook page featured a follow button directly to the left of the like button.
The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in a post on its Facebook for Business page.
Facebook’s overhaul of its advertising products continued at full-throttle with Tuesday’s announcement that the social network is shifting to a model that it calls “objective-based ad buying and reporting,” putting the emphasis for advertisers on objectives, rather than on ad types, and giving them better tools to measure the impact of their campaigns.
One of the biggest challenges mentioned by small business owners when it comes to marketing on Facebook is devoting the necessary time. Julie Shenkman, owner of Sam’s Chowder House in Half Moon Bay, Calif., spoke with Facebook about how the social network became one of the necessary ingredients in her marketing recipe.
Timing is everything, and that especially holds true for posts on Facebook pages, as Facebook analytics provider Wise Metrics found that the life span of those posts may be even shorter than previously reported.
Facebook’s efforts to simplify marketing and advertising on the social network took a giant leap forward with Thursday’s launch of the Facebook for Business page, a single destination for all of the information brands need to tap into Facebook’s vast advertising resources.