Insights - AllFacebook

Post-Level Insights Return To Facebook’s Pages Manager App For IOS

David Cohen — Fri, 24 May 2013 11:57:01 +0000

When Facebook released version 2.0 of its Pages Manager for iOS application earlier this month, it temporarily removed access to post insights such as clicks and people talking about this. Those features have been brought back in an update for the app released by the social network this week, sister blog Inside Facebook reported.

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Crowdbabble Launches Facebook Real-Time Monitor

Justin Lafferty — Tue, 21 May 2013 13:20:12 +0000

Facebook’s built-in page insights are helpful, but not if you’re looking for minute-to-minute changes. Crowdbabble wants to solve that. The company recently launched a real-time Facebook analytics monitor, so brands can see how their pages (and those of their competitors) are doing instantly.

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5 Changes That Would Greatly Improve Facebook

Justin Lafferty — Fri, 17 May 2013 12:26:58 +0000

Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.

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Facebook Marketing Partnership: Compass Labs, ShopIgniter

David Cohen — Mon, 06 May 2013 11:37:17 +0000

Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.

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10 Reminders Before Launching Facebook Apps

Guest Writer — Fri, 19 Apr 2013 11:38:06 +0000

Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.

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INFOGRAPHIC: Keys To Optimizing Facebook Page Posts

David Cohen — Tue, 09 Apr 2013 16:42:23 +0000

Social analytics firm Quintly examined ways that page administrators can optimize their Facebook posts in a three-part infographic.

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Facebook Scrapping Friends Of Fans Metric From Page Insights, Insights API

David Cohen — Thu, 04 Apr 2013 11:31:27 +0000

In an effort to clear the clutter of information in its page insights and insights application-programming interface, Facebook announced that effective July 10, it will remove a metric that many page administrators did not find helpful: friends of fans.

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Brand Networks Announces Fourth Facebook PMD Badge, Launches Insights Dashboard

Justin Lafferty — Thu, 28 Mar 2013 11:00:27 +0000

Facebook Strategic Preferred Marketing Developer Brand Networks announced Thursday the launch of bn.insights, the company’s comprehensive insights dashboard. Additionally, Brand Networks celebrated becoming the second company (Adobe being the first) to earn all four Facebook PMD badges — pages, ads, applications, insights.

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The 10 Biggest Fibs By Facebook Tool Providers

Dennis Yu — Thu, 21 Mar 2013 13:44:12 +0000

Software is the new snake oil. At the click of a button, you have 1 million fans, incredible engagement, sales coming out of your ears, and your car parked for you. Only that last one is true, by the way. Just because there are more than 1 billion users on Facebook, doesn’t mean your Facebook page has Field of Dreams on all of them. So let’s look at the most common fibs things by tool providers in our space. Nod knowingly or comment below if you recognize them.

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Facebook Offers Support For Nonprofit Organizations, Spotlights Movember

David Cohen — Wed, 20 Mar 2013 14:19:00 +0000

Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.

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Facebook Preferred Marketing Developer Program Announces PMD Innovation Competition Winners

David Cohen — Tue, 19 Mar 2013 13:42:50 +0000

The Facebook Preferred Marketing Developer program announced the winners of its PMD Innovation Competition, “The Era of News Feed,” in a post on its Facebook Studio blog.

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Facebook Expands Reach Reporting In Page Admin Panel

Justin Lafferty — Thu, 14 Mar 2013 14:48:20 +0000

Facebook has been trying to be more accurate about organic and paid reach. Last month, the social network fixed a bug that made reported reach lower than reality. Now, the site has made it easier for page administrators to find out how well their posts have been doing in terms of organic and paid reach by putting these figures at the top of the page admin panel.

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Facebook Engagement: We’re Still Doing It Wrong

Guest Writer — Mon, 11 Mar 2013 19:43:23 +0000

We’ve been having this debate internally for some time, but Toby Margetts’ recent post on “Why You Are Measuring Facebook Engagement Inaccurately” has prompted us to get the pen out to reveal our latest thoughts on Facebook engagement.

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Facebook Officially Announces Acquisition Of Atlas Solutions From Microsoft

David Cohen — Thu, 28 Feb 2013 16:58:27 +0000

Ending weeks of speculation, Facebook Thursday confirmed its acquisition of the Atlas Solutions ad-serving business from Microsoft.

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Facebook Accidentally Rolls Out Returned Value Metric

Justin Lafferty — Thu, 28 Feb 2013 15:18:09 +0000

For some Facebook page administrators, the site recently added a new metric to insights — returned value. However, as social media experts Jon Loomer and Dennis Yu found out, the social network didn’t mean to roll out returned value at this time, and it has since pulled it back.

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