On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You’ve most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While YouTube holds the title as the most popular video-sharing site, Break.com is one of the forerunning portals for entertaining media, with an audience of 455,000 people on Facebook, and nearly 45,000 people talking about it.
Social marketing platform Shift released its Shift Media Manager social advertising application platform Thursday, while Teckler, a knowledge community for independent creators, launched its global social media site, which is integrated with Facebook, and Strategic Preferred Marketing Developer Brand Networks announced that it raised $68 million in growth financing.
In March, Facebook made a change to the admin panel for page owners, replacing the notifications space with a list of posts and reach data, as well as a button where page administrators can pay to promote posts. This was a very unwelcome change among marketers and page owners. However, many page owners noticed late Wednesday that the section in question has changed so that users can toggle between post metrics and notifications.
Facebook continued the process of converting games from Facebook Credits to local currencies, which it initially announced in March, with Wednesday’s release of the local currency payments application-programming interface for developers, which now have 90 days to integrate the API.
When Facebook released version 2.0 of its Pages Manager for iOS application earlier this month, it temporarily removed access to post insights such as clicks and people talking about this. Those features have been brought back in an update for the app released by the social network this week, sister blog Inside Facebook reported.
Facebook’s built-in page insights are helpful, but not if you’re looking for minute-to-minute changes. Crowdbabble wants to solve that. The company recently launched a real-time Facebook analytics monitor, so brands can see how their pages (and those of their competitors) are doing instantly.
Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.
Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.
Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.