In an effort to clear the clutter of information in its page insights and insights application-programming interface, Facebook announced that effective July 10, it will remove a metric that many page administrators did not find helpful: friends of fans.
Facebook Strategic Preferred Marketing Developer Brand Networks announced Thursday the launch of bn.insights, the company’s comprehensive insights dashboard. Additionally, Brand Networks celebrated becoming the second company (Adobe being the first) to earn all four Facebook PMD badges — pages, ads, applications, insights.
Software is the new snake oil. At the click of a button, you have 1 million fans, incredible engagement, sales coming out of your ears, and your car parked for you. Only that last one is true, by the way. Just because there are more than 1 billion users on Facebook, doesn’t mean your Facebook page has Field of Dreams on all of them. So let’s look at the most common fibs things by tool providers in our space. Nod knowingly or comment below if you recognize them.
Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.
Facebook has been trying to be more accurate about organic and paid reach. Last month, the social network fixed a bug that made reported reach lower than reality. Now, the site has made it easier for page administrators to find out how well their posts have been doing in terms of organic and paid reach by putting these figures at the top of the page admin panel.
We’ve been having this debate internally for some time, but Toby Margetts’ recent post on “Why You Are Measuring Facebook Engagement Inaccurately” has prompted us to get the pen out to reveal our latest thoughts on Facebook engagement.
For some Facebook page administrators, the site recently added a new metric to insights — returned value. However, as social media experts Jon Loomer and Dennis Yu found out, the social network didn’t mean to roll out returned value at this time, and it has since pulled it back.