Are you looking for a way to maximize your spend on Facebook advertising? AdParlor might be just what you’re looking for. Its newly launched social advertising platform provides robust reports and just oh so many metrics to help inform your efforts. And not only does it hold the coveted Strategic Preferred Marketing Developer status with Facebook — it’s a preferred partner on Twitter, too. Cross-platform analytics, here you come!
Facebook announced two updates to its App Insights, aimed at giving developers a more clear look at actions users perform with their applications, as well as interactions that drive users to those apps.
Some Facebook page administrators who incorporate posts from Instagram into their pages’ content are no longer seeing insights on those posts, nor are they able to use the social network’s boost post feature on them.
Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.”
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.
Social media analytics firm Simply Measured introduced its new Facebook Insights with Ads report, which gives brands a single dashboard for their owned, earned, and paid social efforts, along with compatibility with Microsoft Excel and PowerPoint.
The latest entry into the field of enterprise resource planning platforms for Facebook and other social networks comes from Manalto, which announced its new cloud-based social media ERP system Thursday.
Facebook introduced a Pages to Watch module last July, allowing page administrators to choose up to five pages they did not manage and track their likes and other analytics. Pages to Watch has now been added into the social network’s page insights, rather than being broken out as a separate module.
Marketing cloud technology provider Unified Tuesday announced a host of upgrades to its Social Operating Platform, as well as the addition of PC manufacturer and new Motorola parent Lenovo as its 500th customer.