Charles F. Frost was an Oglivy & Mather advertising executive who worked on the American Express account in the 1960s, and his name was kept alive by being featured on credit cards displayed in ads for American Express. Now, “CF Frost” has taken over the American Express Instagram account.
Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
It’s never too early for retailers and other brands on Facebook to begin preparing for the holiday shopping season, and digital marketing software provider Offerpop, a Facebook Preferred Marketing Developer, gift-wrapped an infographic with some relevant information to help fuel those preparations.
Users of the recently released Hyperlapse time-lapse video application from Instagram can now use the app for selfies – or a #selfielapse, as it may be — as an update to the iOS app allows users to shoot videos via the front-facing cameras on their mobile devices.
Attendees of Advertising Week 2014 in New York next week can meet the Instagram for Business team at the Instagram Gallery and Portrait Studio, which will be located at the Andaz Hotel at 485 Fifth Avenue (41st Street).