Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
Facebook Co-Founder and CEO Mark Zuckerberg wasn’t joking about “building separate mobile applications beyond the main Facebook app” during the company’s fourth-quarter earnings call Wednesday, as Paper was announced just a few hours after the call ended.
When Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct private-messaging and group-messaging feature in December, the wheels started turning among marketers trying to figure out how to exploit the feature. Israeli hotel chain Fattal Hotels came up with one way to do so.
If you took our poll about what Instagram would announce at its press event in New York Thursday, and you guessed, “private messaging and/or group messaging features,” you were absolutely correct, as Co-Founder and CEO Kevin Systrom announced the launch of Instagram Direct, which allows users of the Facebook-owned photo- and video-sharing network to send photo and video messages directly to friends.