Instagram held its 10th Worldwide InstaMeet earlier this month, and users in hundreds of cities across the world were joined by brands that use the Facebook-owned photo- and video-sharing network. Two of those brands — the tourism bureau for Australia’s Queensland region and Madewell – were spotlighted in a post on the Instagram for Business blog.
Instagram for Business
Four years ago Monday — Oct. 6, 2010, to be exact — Instagram launched, and the Facebook-owned photo- and video-sharing network marked its fourth anniversary by saluting some of the brands that are part of its community in a post on the Instagram for Business blog.
Luxury automaker Mercedes-Benz used Facebook and Instagram to fuel promotion of its new GLA compact SUV, and the social network and its photo- and video-sharing network drove 54 percent more clicks to the model’s website than the overall control group did.
Attendees of Advertising Week 2014 in New York next week can meet the Instagram for Business team at the Instagram Gallery and Portrait Studio, which will be located at the Andaz Hotel at 485 Fifth Avenue (41st Street).
Bluetooth-speaker manufacturer Jam Wireless Audio may have been one of the first brands to tap the new Hyperlapse time-lapse video application from Instagram for marketing purposes, but it now has plenty of company, as the Facebook-owned photo- and video-sharing network shared some more examples in a post on the Instagram for Business blog.
Ads debuted on Instagram in the U.S. last November, and Canada, the U.K., and Australia are next up, at some point during 2014, the Facebook-owned photo- and video-sharing network announced in a post on the Instagram for Business blog.