If you want to know about the technology behind Facebook advertising, you go to Boz, otherwise known as director of ads engineering Andrew Bosworth, who oversees ads, pages, tools, infrastructure, delivery, optimization, data partnerships, insights and analytics for the social network. Bosworth sat down for a question-and-answer session for the Facebook for Business page, and highlights follow.
Facebook vice president of global public policy Marne Levine is moving over to Instagram, where she will become the photo- and video-sharing network’s first chief operating officer, Re/code reported, and The Washington Post’s The Switch blog reported that Facebook VP of U.S. public policy Joel Kaplan was promoted to succeed Levine.
A new application from Digg founder Kevin Rose was dealt a setback by Instagram, as TechCrunch reported that the Facebook-owned photo- and video-sharing network asked Tiiny, an app that allows users to share thumbnail images and videos with no sound, to remove its Instagram authentication feature, which helped Tiiny suggest users to follow based on their Instagram followers.
Four years ago Monday — Oct. 6, 2010, to be exact — Instagram launched, and the Facebook-owned photo- and video-sharing network marked its fourth anniversary by saluting some of the brands that are part of its community in a post on the Instagram for Business blog.
Will users of Facebook’s Messenger applications feel comfortable enough to send sawbucks via the apps, instead of stickers? TechCrunch shared screenshots captured by Andrew Aude, a computer-science student at Stanford University, confirming the existence of coding within the iOS version of the app that would enable payment processing.
Is bigger better? In the case of embedded photos, Instagram believes the answer to be yes, as Mashable reported that the Facebook-owned photo- and video-sharing network increased the size and clarity of embedded photos on the Web.
Facebook users can now keep up with Kim Kardashian on both desktop and mobile, as developer Glu Mobile announced that its “Kim Kardashian: Hollywood” game is now available to all users of the social network.
Luxury automaker Mercedes-Benz used Facebook and Instagram to fuel promotion of its new GLA compact SUV, and the social network and its photo- and video-sharing network drove 54 percent more clicks to the model’s website than the overall control group did.
Charles F. Frost was an Oglivy & Mather advertising executive who worked on the American Express account in the 1960s, and his name was kept alive by being featured on credit cards displayed in ads for American Express. Now, “CF Frost” has taken over the American Express Instagram account.