Facebook’s total monthly active users and daily active users continued to trend upward in the first quarter of 2013, reaching 1.11 billion and 665 million, respectively, as of March 31, but growth in the core markets of the U.S. and Canada has slowed considerably, with the bulk of new MAUs and DAUs coming from Asia and the rest of the world, not including Europe.
Facebook-owned photo sharing network Instagram is starting to become more widely adopted by marketers looking for ways to connect with mobile users. But Instagram is a much different animal than Facebook or Twitter. As SumAll CEO Dane Atkinson discussed with AllFacebook, the visual nature of Instagram requires a different marketing approach.
Privacy changes usually draw the ire of Facebook users, and it’s something that the site is hoping to change through better education and clearer directions. According to a recent infographic from Webpage FX, 61 percent of people surveyed said they didn’t trust Facebook, and 13 million people have said that they have never set or known about their privacy settings.
Android overlay Facebook Home topped the 500,000-download mark on Google Play over the weekend despite only being available on a handful of devices.
One of the main topics concerning Facebook now is whether or not teenagers are getting tired of the site, or are avoiding the social network completely because it’s not cool. Younger users also likely have reservations about joining a site where their parents are, preferring Tumblr and other sites. Right Mix Marketing put together an infographic, offering some reasons why teens may not want to be active on Facebook.
The MTV Movie Awards on April 14 will feature the social network — and not the kind Justin Timberlake starred in. MTV will use Facebook to take viewers and fans behind the scenes of the event, as celebrities will share their experiences and users will be able to watch interviews with the stars through the site.
Social marketing platform Offerpop released its enhanced Photo Contest application out of beta Monday, saying that Offerpop clients that beta-tested the app recorded 91 million impressions on Facebook’s News Feed in two months.
The New York Yankees may be injury-plagued and off to a sluggish start to the 2013 Major League Baseball season, but when it comes to Facebook and overall social media, the club is running away with the pennant race.
It’s not exactly a Facebook phone. It’s not exactly a Facebook application. It’s Home, and it will be on select Android devices starting April 12. The company announced Thursday that the HTC First, as previously rumored, will be the flagship for deep Facebook integration, and other phones will have these capabilities soon. From these devices, Facebook will make a highly visual Cover Feed the focus, bringing users closer to photos, status updates, check-ins — and, someday, ads.