Four years ago Monday — Oct. 6, 2010, to be exact — Instagram launched, and the Facebook-owned photo- and video-sharing network marked its fourth anniversary by saluting some of the brands that are part of its community in a post on the Instagram for Business blog.
Will users of Facebook’s Messenger applications feel comfortable enough to send sawbucks via the apps, instead of stickers? TechCrunch shared screenshots captured by Andrew Aude, a computer-science student at Stanford University, confirming the existence of coding within the iOS version of the app that would enable payment processing.
Is bigger better? In the case of embedded photos, Instagram believes the answer to be yes, as Mashable reported that the Facebook-owned photo- and video-sharing network increased the size and clarity of embedded photos on the Web.
Facebook users can now keep up with Kim Kardashian on both desktop and mobile, as developer Glu Mobile announced that its “Kim Kardashian: Hollywood” game is now available to all users of the social network.
Luxury automaker Mercedes-Benz used Facebook and Instagram to fuel promotion of its new GLA compact SUV, and the social network and its photo- and video-sharing network drove 54 percent more clicks to the model’s website than the overall control group did.
Charles F. Frost was an Oglivy & Mather advertising executive who worked on the American Express account in the 1960s, and his name was kept alive by being featured on credit cards displayed in ads for American Express. Now, “CF Frost” has taken over the American Express Instagram account.
Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
It’s never too early for retailers and other brands on Facebook to begin preparing for the holiday shopping season, and digital marketing software provider Offerpop, a Facebook Preferred Marketing Developer, gift-wrapped an infographic with some relevant information to help fuel those preparations.