Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
Social relationship infrastructure provider Sprinklr, a Facebook Preferred Marketing Developer, has acquired influencer advocacy company Branderati, and Branderati CEO Mark Curtis will join Sprinklr’s New York office as a general manager of its advocacy business unit.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Facebook has been named as an associate member of the Cellular Operators Association of India, which represents mobile service providers and telecommunications equipment manufacturers in that country.
Facebook has a new director of marketing for the U.S. and Canada: Deirdre Davi, formerly executive vice president at Sterling Brands.
When Facebook Chief Operating Officer Sheryl Sandberg left Google to join the social network in 2008, all Google employees were fair game in terms of recruitment, Sandberg said in a court filing for a lawsuit in which neither she nor Facebook are named, as reported by Bloomberg.
Interns rated Facebook as the best company to intern with, according to the latest report from social jobs and career community Glassdoor, which added that the social network debuted on its list at No. 1, dethroning two-time leader Google.