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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Successful Facebook Marketing Requires A Community

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For years, social marketing was largely spurred by brands. But now, a company can’t just push a message on Facebook and expect its fans to buy into it. As social customer engagement platform Get Satisfaction points out in its newest white paper, creating a cohesive network of fans who are willing to talk to each other about the company is the next step for brands to succeed both on Facebook and other social networks.

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Marty Weintraub On Finding Your Facebook Marketing Demographic

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It’s common knowledge that for success in Facebook marketing, you’ve got to reach out to your targeted demographic. But how do you find people within your demographic? Marketing guru and AimClear CEO Marty Weintraub, who has spoken all over the country, shared his views on growing your target demographic at the AllFacebook Marketing Conference, Thursday in San Francisco.

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