Wondering if your Facebook page is doing OK? Quintly recently released its report on average Facebook page performance in April. The infographic breaks page performance down in terms of size, so page administrators are not comparing pages for mom-and-pop stores with those with 3 million fans.
For years, social marketing was largely spurred by brands. But now, a company can’t just push a message on Facebook and expect its fans to buy into it. As social customer engagement platform Get Satisfaction points out in its newest white paper, creating a cohesive network of fans who are willing to talk to each other about the company is the next step for brands to succeed both on Facebook and other social networks.
Many times, when a Facebook fan posts to a major brand’s timeline or leaves a comment, there’s a minuscule chance of getting a response. Social media solutions company Napkin Labs developed a way to reward users for submitting ideas: Fan Center, which officially launched Wednesday.
It’s common knowledge that for success in Facebook marketing, you’ve got to reach out to your targeted demographic. But how do you find people within your demographic? Marketing guru and AimClear CEO Marty Weintraub, who has spoken all over the country, shared his views on growing your target demographic at the AllFacebook Marketing Conference, Thursday in San Francisco.
If you’re looking for sheer volume in terms of posts on top Facebook pages, Thursday is your day, but if interaction is your game, then start working for the weekend.