Social relationship platform provider Spredfast and social experience creator Mass Relevance announced Wednesday that the two companies have merged, and that the combined entity will operate under the Spredfast name.
Social experience creator Mass Relevance announced the launch of its new Mass Relevance Platform, aimed at enabling brands, media outlets, and ad agencies to easily integrate authentic social content into visual experiences.
It seems that brands are not only becoming more hip to social photo-sharing site Instagram (which Facebook purchased last year), but getting smarter about usage. A study by Simply Measured shows how the Interbrand Top 100 Brands (such as Coca-Cola, McDonald’s, and Microsoft) have adopted Instagram. An overwhelming percentage of Instagram photos are shared via Facebook, which drives more engagement than Twitter.