Did you know you had an interests lists option on Facebook? And do you even know what they are? Well, I’m about to tell you, but if you read nothing further, know this: They’re pretty terrible for businesses, and they can be great for individuals. Yes, Facebook actually does help you protect your own best interests (via lists).
The redesigned News Feed Facebook announced Thursday is a beautiful, visually rich design with some borrowed elements from mobile user experience that helps create a smooth, clean experience. But you already read all about it. In an ideal world, a richer and more engaging News Feed is good news for brands, which can benefit from higher engagement on their already mostly visual posts. But there is always a “but.”
The “like page” and “find more pages” links on Facebook page like sponsored stories may soon have a new neighbor, as the social network is testing a new version with a “subscribe to page” link between the two existing links.
Facebook has added a drop-down menu to the like button on pages that gives users who have liked those pages the options of adding those pages to interest lists, showing the likes in their news feeds, and unliking the pages.
Facebook users who have enabled the subscribe feature on their profiles now have a way to see if they are on any interest lists, as the social network added a subscribers via lists link under its subscribers tab.
Today’s Internet serves many functions, operating as a public forum for self-expression, an intimate support group among friends, and even a platform for professional development. As your use of social networks such as Facebook grows in the professional context, the key is to not succumb to censoring yourself. Your peers, bosses, or prospective employers may deem it appropriate to tailor your online voice to a more conservative public, but won’t your friends wonder why you got so lame all of a sudden? Filter your audience instead.
Borrowing a bit from Pinterest and Twitter, Facebook introduced its own interest lists feature, curated by users and assembling posts from public figures and pages under specific topics.