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Facebook Looks To Help Advertisers Sharpen Their Aim With Launch Of Core Audiences

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Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.

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Ben & Jerry’s Asks If You ‘Wanna Spoon’ With Facebook Friends

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There are numerous applications that try to connect Facebook users through similar interests. None probably tastes as good as Ben & Jerry’s Wanna Spoon? The new app scours users’ friends’ profiles, looking for anything they might have in common — favorite bands, favorite foods, or even relatives with the same name — and connects them. Users are then given a coupon to try Ben & Jerry’s Greek Frozen Yogurt.

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