Interests

Cadbury Taps Australian Facebook Users’ Likes, Interests To Determine Ideal Chocolate Flavors

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Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.

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How Facebook Hopes To Serve More Relevant Ads To Users And Give Them More Control

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Many Facebook users will be happy to learn that the social network will soon roll out ad preferences, a tool that explains why specific ads are served to them and allows them to choose which interests should be used in determining the ads they see. However, some of those users may not be too thrilled with Facebook’s simultaneous announcement that it will also begin factoring in data from websites and applications outside of the social network, although it stressed that users can opt out of this form of ad targeting.

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Facebook Looks To Help Advertisers Sharpen Their Aim With Launch Of Core Audiences

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Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.

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