Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.
Facebook loves to recommend friends and applications, but now the site has come up with a new way to get users to like more pages. With the Recommended Pages feature within Facebook — as first noticed by sister site Inside Facebook — users can connect to pages based on their check-in histories, as well as catch up on pages recommended by their friends.
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Facebook loves to suggest new experiences: friends, games, why not pages? Sister site Inside Facebook wrote Friday that the site added an option on the left-hand side: Like Pages. Clicking that takes you to a screen offering page suggestions based on interests in categories such as movies, music, brands, local businesses, and recent check-ins.
There are numerous applications that try to connect Facebook users through similar interests. None probably tastes as good as Ben & Jerry’s Wanna Spoon? The new app scours users’ friends’ profiles, looking for anything they might have in common — favorite bands, favorite foods, or even relatives with the same name — and connects them. Users are then given a coupon to try Ben & Jerry’s Greek Frozen Yogurt.
Online dating website eHarmony released a new Facebook application, The Story of Us, which mines information from the timeline profiles of each member of a couple to create its own timeline of the couple’s various milestones.
Over the past couple weeks Facebook has been rolling out an “upgraded” version of user profiles which connects their interests to Facebook Pages. While the concept is an interesting one, the current implementation has been frustrating a lot of users. For one, when you go through the process of shifting to the new design and associating your interests with Pages, many of the new “community Pages” are not properly synced. There are a number of other issues as well.