The core audiences ad-targeting options Facebook announced in February are beginning to surface in Ads Manager, allowing brands to refine their targeting by location, demographic, interests, and behaviors.
Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.
Facebook’s sponsored stories have seen their highs and lows, with the lowest low occurring when the ad unit became the subject of a class-action lawsuit, but sponsored stories will be history after April 9, according to a list of breaking changes to Facebook’s ads application-programming interface published on the social network’s platform roadmap.
Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.
Facebook loves to recommend friends and applications, but now the site has come up with a new way to get users to like more pages. With the Recommended Pages feature within Facebook — as first noticed by sister site Inside Facebook — users can connect to pages based on their check-in histories, as well as catch up on pages recommended by their friends.
I get it. You’ve got 30 other things to do besides trying to follow Facebook’s every change. So follow these simple steps and you’ll be able to run your Facebook ads on auto-pilot. We’re not going into the finer points of multiplying ads in power editor, conversion spec, custom audiences, or any of that — just the basics you need for a solid campaign.
Facebook loves to suggest new experiences: friends, games, why not pages? Sister site Inside Facebook wrote Friday that the site added an option on the left-hand side: Like Pages. Clicking that takes you to a screen offering page suggestions based on interests in categories such as movies, music, brands, local businesses, and recent check-ins.
There are numerous applications that try to connect Facebook users through similar interests. None probably tastes as good as Ben & Jerry’s Wanna Spoon? The new app scours users’ friends’ profiles, looking for anything they might have in common — favorite bands, favorite foods, or even relatives with the same name — and connects them. Users are then given a coupon to try Ben & Jerry’s Greek Frozen Yogurt.