Facebook announced a host of new features aimed at encouraging publishers to share more content on the social network, introducing the ability to target posts by users’ interests, a way to eliminate posts that are out of date, a new Smart Publishing tool and improvements to domain insights.
SocialCode, a Facebook Strategic Preferred Marketing Developer, released a new report aimed at helping brands use Facebook advertising to promote awareness and continue the process all the way through to driving sales.
With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.
Brands on Facebook have the ability to opt their websites or applications out of the social network’s enhanced targeting with website data, and still retain access to the social network’s standard targeting features and custom audiences.
Did you know you had an interests lists option on Facebook? And do you even know what they are? Well, I’m about to tell you, but if you read nothing further, know this: They’re pretty terrible for businesses, and they can be great for individuals. Yes, Facebook actually does help you protect your own best interests (via lists).
Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.
Many Facebook users will be happy to learn that the social network will soon roll out ad preferences, a tool that explains why specific ads are served to them and allows them to choose which interests should be used in determining the ads they see. However, some of those users may not be too thrilled with Facebook’s simultaneous announcement that it will also begin factoring in data from websites and applications outside of the social network, although it stressed that users can opt out of this form of ad targeting.
The core audiences ad-targeting options Facebook announced in February are beginning to surface in Ads Manager, allowing brands to refine their targeting by location, demographic, interests, and behaviors.